Major Tom will fully revamp the chain’s digital presence; including everything from social media strategies to the design and development of a new website.
Major Tom was awarded the account following a competitive multi-agency review process to identify a partner that would reinvent the 60-year-old chain’s digital presence. This will be the first time the two companies have worked together.
Moving forward, Major Tom will lead all digital marketing and advertising for Denny’s, including brand, creative, media and the development of a new website.
“With locations right across the country, Denny’s is Canada’s diner,” said Megan Gardiner, Senior Marketing Manager for Denny’s Canada. “The brand has a rich story to tell, we’re delighted to have the opportunity to create a modern digital presence to reintroduce what makes Denny’s an amazing dining experience to today’s online audience.”
Major Tom will be building a new digital presence for Denny’s from scratch. The agency, a full-service company that’s been purpose-built to help clients thrive in today’s increasingly complex marketing landscape, will also develop a comprehensive content and social media strategy, alongside a new website to completely reinvent the restaurant chain’s digital presence.
“Denny’s is the ideal client for Major Tom” said Miles Sellyn, President, of Major Tom. “Because they’re hungry for innovation and creativity. They have a curious mind and want to explore the limits of what is possible in digital, which is exciting for all of us at the agency.”
This is a multi-phase project that will tap into the full suite of Major Tom’s services, including ongoing marketing automation and digital advertising activity.
Denny’s Canada selected Major Tom based on the agency’s unique experience in the food and beverage space as well as their enviable roster of high profile hospitality clients including COBS Bread, Cactus Club Restaurants, Little Potato Company, Shark Club Sports Bar & Grill, and the Donnelly Group.