Here’s some insight into the eCommerce newsletter, its benefits, and the key difference in its function compared to your run-of-the-mill marketing emails.
What does it take to keep your eCommerce brand at the top of your customers’ minds? Are you doing anything to remind your customers that your brand exists? Are you reaching out to your customers to help keep them up-to-date with whatever your brand has to offer?
Enter—the eCommerce email newsletters.
Now you’ve probably already heard of newsletters before. You’re probably subscribed to a few of those, whether on purpose or maybe even by accident.
You know how when you visit a website and suddenly this pop-up comes out of nowhere? These opt-ins have different offers, but they only want one thing from you—your email address so you can sign up for the newsletters.
What are eCommerce Email Newsletters?
Well, eCommerce email newsletters are informative emails you send to your customers containing detailed information on your eCommerce brand’s products and services.
The products you can highlight in your newsletter can be new or old, depending on your target customers’ interests. At this point, you might be thinking that these email newsletters sound a whole lot like your run-of-the-mill marketing emails.
So why not just call them marketing emails instead of email newsletters? You see, there’s still a difference between the two. Albeit a rather faint line of difference.
What’s the Difference Between Marketing Emails and Email Newsletters?
Long story short, the main difference between marketing emails and email newsletters is the intent behind them. You see, an average marketing email focuses on selling products to your customers. But an eCommerce email newsletter focuses on informing your customers about the products that actually interest them. It’s in these emails where you can get down to the nitty-gritty when it comes to your products.
So yeah, marketing emails focus on the selling. And email newsletters focus on the informing.
Sure, selling is a business’ main priority, right?
But making an effort to provide all the details and information about the products your eCommerce brand is selling to your customers will encourage your customers to buy your products with confidence.
Let’s say you’re presented with two different products that satisfy the same need.
Product A is something you’ve never heard of before, while Product B is something you’ve read a lot about thanks to the information its sellers shared with you.
Now the question is—which product are you most likely to buy?
You would most likely go for Product B. Why? Because even if both products would satisfy the same need, you—as a customer—are more sure of Product B being able to do the job.
As an eCommerce business owner or marketer, you need to know the power of eCommerce email newsletters. That is if they are done right. Remember, email beats all other digital channels when it comes to conversions. Crafting a unique, creative, and data-driven eCommerce email newsletter will surely increase your revenue.