Diving Deeper: The Secret of Writing with Passion

Async Labs
  • Date Published
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  • Reading Time 6-Minute Read

According to legendary copywriter Bill Bonner, there are two parties in every transaction, each with an agenda seller vs. buyer.

Copywriters use a deep understanding of psychology, different levels of awareness about specific audiences and human problems, to write words that get people to take action. They create words that have the intention to educatepersuade and sell.

Your prospect, on the other hand, has a natural resistance to selling and persuading. You can overcome this by connecting with prospects on an emotional level and then offering solutions to their problems. People are more receptive to getting a solution, than pointing out the problem.

Don’t tell me you’re funny. Tell me a joke instead.

Say less and do more because we all know that actions speak so much louder than words. Next time, don’t promise people or customers that you care for them and don’t throw words around — show them you genuinely care.

Some writers don’t like the word passion — is it the sign that they are not passionate?

We’ve reached the point where ‘passionate about’ is ubiquitous, overused and almost fake, just like filters on Instagram. It almost has no power to surprise or convince and, to be honest, sounds like a cliché to many of us. But the truth is that our readers like ‘passionate’. So let’s show them the true meaning of it.

Copywriters and content creators use words and create sentences to inform, educate, persuade, to encourage people to take action and sell.

In general, people don’t like it when you point out the problem; they are more prone to solutions. This is why they have natural resistance when it comes to selling and persuading. To overcome this, you have to offer solutions to their problem and connect with them on an emotional level.

There is a golden rule that says: “Do not do to others what you don’t want to be done to you.” If you genuinely believe in this saying, you will never write, say or do anything that will deceive people. Well, you can try and fool people once, but in the long run, this approach is completely useless and even morally questionable.

Has it ever happened that you started reading a book and gave up after the first few pages?

The same thing happens with emails and websites. An exciting and captivating email subject line will lead you to open it and a compelling website headline will keep you stick around and take action.

As a writer, you have only one job — to help your reader or a prospect to solve a specific problem or achieve their goal. The perspective of you helping someone accomplish something relevant should be your primary focus.

Example: In 1973, Joe Karbo wrote and published a unique personal guide and revealed the secrets that gained him a net worth of over 10 million dollars. This is how he did it:

The question still remains: How do you express passion in writing?

It is essential to establish a one-on-one tone that resonates with the reader or prospect. And we have some tips & tricks that you can actually try at home, for free!

Whether you like it or not, there are few ways to learn how to write with passion.

1. Conversational copywriting or the secret of writing as you talk

As a writer or content creator (or call yourself however you want), your job is to write and talk as you understand your readers and convince them that you are one of them.

Let’s do a little exercise.

Try to imagine the person you are writing to like your friend and think about how the things you are writing about will improve his/her life. Now try to convince that person to buy the product you are writing about and trying to sell. How would you do it and why? What would you say and how? Is there anything that can help you with your intention? How do you usually talk to your friends and recommend something to them?

Here is an example of how “writing as you talk,” looks in practice. This brand used short sentences, simple words and a conversational tone to connect with the audience.

2. To generate passion, be a passionate communicator

Show readers your enthusiasm and inspire them with your content. Give them something informational, educational and useful.

When you put some passion into your writing, your words will carry more meaning and readers will feel your energy and get your ideas. To generate passion, you have to feel the problem, then feel the solution, use the reader’s language, and in the end, offer the transformation that will change them for the better!

3. The power of a compelling story

Make the story emotional when appropriate. You want the reader or a prospect to get a clear picture of how their lives will improve using your product/service or anything else you are writing about.

When speaking about the business, the more you know about the consumers’ needs, market, the client’s product or service, the more prepared you will be to write a successful story.

Construct your story with inspiring and specific details, make it tight, tell it quickly, stick to the truth, and tie it together with a promise your product or service can fulfill.

Practice makes perfect

It takes a little time, a moment of inspiration, and a lot of work to find your proper style and passion for writing.

Read, write, explore, research, invest your time in crafting your content and experience different creative ventures that will bring you new perspectives. There is a wealth of knowledge and experiences around us and it is the best way to help yourself improve your writing.

If you are a writer, tell us how you revive your writing mindset when the passion seems to have gone? And if you want to learn more about writing with passion, dive deeper into an article we wrote.