Earth Day Agency Spotlight Share: TDA Date Published 21 April 2020 Categories Blog Reading Time 2-Minute Read Senator Gaylor Nelson was fed up. Not enough people seemed to care about environmental issues. The environmental movement was disjointed and, he felt, ineffective. And so, with the aim of creating concern that was “so large that it would shake the political establishment out of its lethargy,” he started the first Earth Day. That was in 1970. Today, 50 years later, we still face environmental challenges and we still commemorate Earth Day. At TDA, we’re honoring Earth Day by highlighting the work of an agency that focuses on helping sustainable brands, R&G Strategic. If you’ve got a sustainable business or are just interested in making your business more eco-friendly, listen up because there’s some good advice below. Got an eco-startup? Learn from the mistakes of others and see what works. Check out the Top 5 Marketing Mistakes Eco-Startups Make in Year One. Building your sustainable brand means creating brand assets that reflect your commitment to eco-friendliness. That means you need to know the 3 Questions to Ask Before You Design a Green Business Logo. Design is about more than just a logo. Learn the 3 Design Tips to Make Sure Your Sustainable Brand Resonates with Consumers. Armed with this info, you can focus on making sure your business is carbon neutral and revenue positive.