Get Your Medical Practice to the Top of Search Engine Results | RMI Health

Implementing a robust SEO marketing plan to attract new patients can help you generate more leads from your health care advertisement for the same marketing spend. If you are exploring ways to get your medical practice to rank higher on search engine queries, here is everything you’ll need to know to start effectively incorporating SEO into your health care advertisements.

1. Pinpoint the Right Keywords and Phrases

The first step to making sure your healthcare company outranks your competition will be rooted in how well you select the keywords you place in your health care advertisements. Whether you use an award-winning medical SEO company or try to do the research on your own, you must invest the time into finding at least 4-5 keywords for your industry. When choosing these keywords, you will want to find those that have between 200 to 10,000 local monthly searches and have a low competition rank among other healthcare providers.

2. Revise Your Website Text

To start you will want to ensure that the keywords you select are woven throughout your website. To avoid “keyword stuffing”, you will want to intentionally use each keyword at least 10 times and in a way that is neither confusing or awkward. For example, the keyword “Atlanta-based dental surgeons” may be used in a sentence such as: At Dental Associates, we are a group of Atlanta-based dental surgeons with a proven 10-year track record treating even the most complex dental cases.”

3. Define Your Metadata

To effectively implement an SEO marketing strategy, it is imperative that the targeted keywords are not only present throughout your website content, but they should also be incorporated within the metadata of each of your web pages. The metadata of your website consists of the HTML meta tags embedded within the HTML code. In other words, metadata is what tells the search engines what each page is about by deciphering the title tag, meta description, and page headers. The key is to be sure your keywords are present at least once in each of these identifying elements to ensure that you rank on the first page of all relevant search engine queries.

In addition, any online content you create such as social media posts, blogs, or featured articles in other publications should always have at least one target keyword in the text. The more often you can use these targeted phrases the higher the results page ranking you will achieve.

Navigating all of the parts of a medical SEO marketing strategy can be challenging, especially if you do not have the right tools in place.

Do you want to improve your Google ranking, but don’t know where to start? Contact the proven health care advertisement and SEO marketing team at Response Mine Health at 404-800-9499 for a free consultation.