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Graphic Design Principles

Ester Digital
  • Date Published
  • Categories Blog
  • Reading Time 2-Minute Read

Get to know the main graphic design principles and use these elemental rules to build an effective groundwork for your creation.

Commencing the work in graphic design without knowing its key principles is counterproductive. Knowing the elemental rules is crucial if you want to build an effective groundwork for your creation. There are a few graphic design principles that connect all the components and make sure that the essentials are established. Those basic principles include:


Balance establishes a structure of the overall concept, determines the “visual weight” of each element, and arranges them in the bigger configuration accordingly.


Alignment supports the structure set by the correct application of balance, eliminates any disorganized elements, and removes them if they’re irrelevant and not necessary for the whole composition.

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Hierarchy makes sure that the viewer’s attention is focused on the most important and relevant elements as it helps arrange them according to their visual significance.


Contrast accentuates the key elements by highlighting the difference between their inherent qualities and ensures that all of them are unconventional.


Consistency helps to establish a certain cadence to the whole concept by means of repeating the same elements, colors, forms, fonts, etc.

When starting to getting acquainted with graphic design, beginners would undoubtedly come across a visual perception theory, which stipulates that there is a specific set of rules by which we arrange visual elements. Those rules form a set of Gestalt principles that lots of graphic designers apply to make the content they’re creating more appealing and digestible.

Those principles are:

Good Figure

People would always try to turn complex and asymmetrical shapes and forms into a uniform and simple figure.


If the elements are similar in shape, color, form, or otherwise, the viewer is more likely to visually group them together.


The viewers will try to visually connect the elements and insert missing parts in the gaps between them.


The elements that are placed next to each other are more likely to be viewed as one entity.


The viewers tend to see the elements that are organized in one line or curve as one element.


Symmetrical elements are very likely to be viewed as one singular element.

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