How AI Is Driving Marketing Automation Share: Foxynet Solutions Date Published 28 April 2020 Categories Blog Reading Time 3-Minute Read The automated marketing industry is set to to expand by 8.55 percent this year, making it a $5.5 billion industry. Automation is the future of all things digital, and marketing automation is proof of that. The automated marketing industry is set to expand by 8.55 percent this year, making it a $5.5 billion industry by the end of 2020. Given the benefits, it is quite obvious why businesses are investing in AI-based marketing activities. Here’s a look at the most popular use cases of AI in marketing. Increase Your Reach AI enables you to engage new customers who match your existing customer profiles. AI tools allow you to capture your customers’ interests, buying habits, and past interactions and combine this with sales and credit analytics to filter down the perfect target audience for you. This allows marketing to be more efficient and enables companies to build highly-targeted content. Email marketing, ad content, social media marketing, and search engine optimization all benefit from AI-driven data analytics. Customer Satisfaction & Repeat Business Finding new customers is just the tip of the iceberg. A business would see success only when it’s customers are satisfied and give them repeat business, aka, customer retention. AI empowers organisations to remain up-to-date with minimal input, bringing customers tailored content, personalized recommendations, and providing one-on-one human-like assistance with chatbots and virtual assistants. Related:How Is AI Changing The Marketing Landscape ? Improved Efficiency From automated emails and reminders, to self managed Paid Ad campaigns, automated marketing has something for everyone. From a digital marketing standpoint, an easy to implement, highly personalised service has come in the form of Chatbots. Chatbots have proven to be increasing efficiency while decreasing overhead costs. A chatbot can use personalized information for each customer it speaks to, allowing it to provide real-time, valuable assistance or service in a targeted and friendly manner. AI allows this increase in efficiency while enhancing user experience through personalization and timeliness. The majority of consumers are now familiar and comfortable interacting with chatbots. What’s in Store for 2020? More and more companies are being drawn to marketing automation, and as they are, they help to define the important developments in the industry. 2020 promises to be an exciting year of growth for AI in marketing. Trend 1: Voice and Visual Searches Visual searches and smart voice recognition searches are on the rise as the technology behind them improves. Facial recognition is being adopted by smartphones, computers, and even in marketing activities in malls and other commercial locations, and this is just the tip of the iceberg. Reverse image lookup is another related and emerging technology that’s sure to grow rapidly this year. Trend 2: Improved Customer Experience Personalisation and customisation is what keeps businesses alive. People want to buy what they want, not what you want to sell. Automation you can provide tailored content to deliver unique messaging to each consumer and increase your brand interaction and resonance. Trend 3: Predictive Lead Scoring Predictive lead scoring uses factors such as demographics, social information, online posts, and behavioral data to analyze potential leads and assign them a score to predict whether the lead is qualified or not. Related: Use AI tools in Facebook for remarketing. The possibilities for growth and development using AI are endless. Its utilisation and growth will be as vast as the imagination and creativity of the human mind. We hope this article helped you. If you’d like support in marketing your business, don’t hesitate to reach out!