How Can Website Design Increase Your Conversion Rate?

According to a study, a human’s attention span is said to be less than 10 seconds. So the fact is, you only have 10 seconds to convince the user to stay on your website. This can be made possible by working on your website design and providing a better user experience. Website design plays a major role in increasing the conversion rate, and it should not be ignored.

Most of the businesses have understood the importance of website design and are ready to invest a plethora of time and money in it. In return, this helps in boosting sales and revenue for the company. If you miss the chance to make an impact on the user in the initial moments, you will end up losing that potential customer to your competitors. Therefore, website design is crucial to reduce the bounce rate and increase the conversion rate. Here are few design tips that will help you boost your conversion rate;

Responsive Design

Users access websites through various devices of different shapes and sizes. Therefore, it is crucial to have a web design that is compatible with all devices. Gone are the days when people used to access websites only on desktop or laptop computers. In today’s digital world most people access a website on their mobile phones and hence it is important to have a responsive website design. Relying on a desktop-oriented design will result in an increased bounce rate. A responsive design provides a fulfilling user experience and adjusts automatically according to the screen. This helps in capturing more leads and boosts the conversion rate.

Call to Action

The website is the first interaction, and it provides an opportunity for users to connect with the company through a call-to-action button. This element is crucial to connect with your visitors and convert them into your customers. The call-to-action button should be visible on the website and the color should be highlighted so that it draws the user’s attention. As a business owner, you should also make sure that the call-to-action button is positioned at the right place, considering the visual pattern of the users.

Unique Selling Point

There are a variety of websites offering the same product or service like yours, and thus it becomes important to stand out from the competition. Uniqueness in your website design makes the users remember your company or website. This also helps in building the trust of the customer in the company. A unique website design immediately attracts the user’s attention and sticks in his mind.

Testimonials and Reviews

Testimonials and reviews make your company credible and establish trust amongst the visitors. Your visitors make their buying decisions based on the reviews and testimonials on your website. These elements are a must-have on your webpage to increase the probability of conversions. Add real testimonials and ask your customers to review your products and services to get quality referrals.

Choose the Right Colours

Different colors have been proven to evoke different emotions in humans. It represents the mood of your brand and also influences the user’s buying decisions. Colour is the first thing that a user notices when they visit your website. Furthermore, according to research conducted by Satyendra Singh, it was found that Consumers form an initial judgment of a product within 90 seconds of interaction and 62%-90% of them are based on the color. So, using the right color scheme is crucial while designing your website.

Understanding the nuances of website design can be tricky and risking the quality of your
design might not create the desired impact and generate leads. Fortunately, Tentackles Strategic Design is a top-ranked UX/UI website design agency tailored to ensure you excel in the industry and outperform your competitors. Contact us today to learn more about our services.