How Does Responsive Website Design Benefit Business?

  • Date Published
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There are various types of devices that users may use to open your website. It is very essential to open a website on multiple devices for a better user experience.

There are so many devices in the market right now — laptops, Macbooks, tabs, Notebooks, iPhones, and what not! And it does not end there. With each passing day, technology is evolving, and so are the smart devices that people are so fond of using. Now, every website developer wants their website to fit every device perfectly.

With time, it is becoming increasingly challenging to keep up with the latest phones and tablets, and it is not feasible to make a new code for each version of a single website. To overcome this trouble, companies are seeking help from experts for responsive website design services. Companies who understand the benefits of responsive web design are well aware of their website visitors. If you plan to build your first website, you must know the benefits of responsive web design.

We spoke to experts from a responsive web design company in Bhubaneswar and fetched details about how they offer responsive website design services. We also asked how their customers have gained the benefits of responsive web design. We’ll walk you through it all, but first, let’s learn more about the basics of responsive website design.

What is Responsive Website Design?

Simply put, a responsive website is a mobile-friendly website design. A responsive website design enables any website to adjust to device-screens and viewports of any size automatically. You no longer have to pinch the screen with your fingers to zoom in and out so that the desktop site appears fully on your mobile screen. With responsive web design, the website will immediately respond to user behaviour, the platform, screen orientation and size.

Why Opt For A Mobile Friendly Website Design?

A website can say a lot about the business. Several research pieces have concluded that clients often rule out good companies due to their poor website design and management. Thus a company needs to make full use of responsive website design services.

Attracts More Traffic

This is the most important reason you need responsive website design services. People hardly carry their laptops wherever they go. A tab, iPad, or phone is a better choice. Researches show that people prefer to check business websites and the like through their phones and not through laptops or desktops. This means that a site draws more traffic via mobile phones. If your company’s website lags on the phone and shows distorted images and scripts, chances are you might lose potential clients. Thus it is best to use a mobile-friendly website design.

Faster Loading Speed

Many companies build websites that do not have phone or tablet optimization. Therefore, they take a fair amount of time to load on any device except desktops or laptops. Owing to short attention spans, most viewers tend to lose interest in a site that takes longer than 3 seconds to load. A mobile-friendly website design boosts the loading speed, thereby keeping potential customers in hand.

Gives an SEO Boost

A good SEO rank can significantly benefit your business. It will bring more traffic to your site and increase your popularity. Till now, Google gave top SEO ranks to the websites with the highest quality content. But now, Google is also favouring sites with mobile-friendly website designs to improve mobile users’ search results. Moreover, a website with different versions for desktops and phones might fall prey to plagiarism issues, reducing the SEO ranking.

Improved Online and Offline Browsing Experience

It is vital to capture your audience’s attention on their first website visit. To do that, you will have to provide a smooth-running, mobile-friendly website design that will not require the viewer to change the visuals manually. Otherwise, they might shift to any competitor site. Mobile-friendly website design also enables the viewer to continue using the site even without a stable internet connection.

Lower Bounce Rates

With responsive website design services, you can make the website user-friendly and device compatible. With more compatibility, the site will load faster, run smoothly and be more sensitive to action. It will also encourage the audience to engage in a more in-depth exploration of the site and press more call-to-action buttons, leading to lower bounce rates. An ordinary desktop website will not function properly on any other device and will result in the exact opposite.

Better Conversion Rates

If you do not have a mobile-friendly website design, every time a new viewer clicks on any call-to-action button, the current site will redirect them to another device-specific time. When this happens more than once, the viewer is most likely to get agitated and leave your site for a better option. It is best to use responsive website design services to get uniform and attractive websites on all devices. This will help in the faster conversion of first-time viewers into customers.

Design Consistency

It takes time to plan and design a functioning website. If your company intends to make different versions of the same website for each different device, it will become a highly strenuous job. If you opt for responsive website design services, you will have to design only a single website. It will cut down on the time and cost spent for the same and give betterment.

Easier To Report Analysis

When you have more than one version of the same website for different devices, it becomes more difficult to track the analytics. You will have the traffic coming from the various versions, there will be multiple conversations, and you might take time to get back to them. Your audience will not like the delay. But with a mobile-friendly website design, you will have a single responsive site via which you can control and monitor the on-site actions in every device. Google Analytics and other such site analytics tools now help mobile-friendly website design by compressing the analytics and tracking various devices into one single report.

Easier Cost-Efficient Site Management

It isn’t easy to maintain separate sites for desktops and smartphones. The company will have to invest in two different designing teams who will design two distinct administrative interfaces. This will incur more expenditure. With one responsive site, your company can build one all-purpose and all-fit design.

Better Social Media Coverage

More than half of all social media activities happen through phones. If you want to promote your business, it is essential to work on a mobile-friendly website design. Only then will your company garner the recognition it deserves.


From the above discussion, it is evident that every business should invest in a single responsive website and not multiple versions of one. If you are looking for a responsive web design company, we are here to help you. NTSPL is a renowned name in the digital marketing industry for offering quality responsive website design services. We have a team of experts who are proficient in delivering mobile-friendly website design successfully running to the client’s expectations. Our responsive web design company comprises senior website designers, graphic designers, website developers, content writers, website testing experts and project managers. To know the benefits of responsive web design, and get a mobile-friendly website design, get in touch with the experts at NTSPL.