How Image Optimization Boosts Organic Traffic

It is tedious but highly beneficial to drive in more traffic to the website via an optimized image. Extend your brand reach and strengthen the online reputation by attracting more traffic and leads through the Digital Marketing Company in Saudi Arabia.

Why is Image Optimization Essential?

As you know, too much text can overwhelm visitors and this would likely increase the website bounce rate. This can be prevented by breaking the large chunks of text by filling up with the relevant image, videos and graphs for better understanding. Most website content or articles utilise several images or screenshots to illustrate complex ideas easily.

“Compressed images will cut down page size by 30-40%”

How Does Image Optimization Boost Organic Traffic?

Image SEO boosts organic Traffic by enhancing the Google Image experience by adding title tags to the images the users are looking for. This new update aims to not only provide additional information and context but also allow users to explore and discover content that is related to the images. Google is strongly pushing to optimize their websites and services for mobile devices.

“Keeps the images simple and informative”

Image Link Building to Generate More Traffic

Create Images that others want to engage with. Using images for back-linking to generate more traffic. A creative digital marketer makes use of images to spread brand awareness, conduct surveys through the contest, or sell products through image promotion. The best way to do the image backlinking is to create an image context that viewers might be interested in or share something that resolves their pain points.

“Infographics is 30 times more likely to be read than 100% textual content”

Use infographics to make things easy to understand and digest the content. Checking out the activities of competitors has always been a part of traditional marketing strategies.

Correspondingly, social media is an unavoidable practice for a digital marketer. Furthermore, it is an immense boost to your Image SEO efforts.

Image Optimization Tips for More Organic Traffic:

1. Name the Image Appropriately

Give your images a detailed file name. Keep the file names intact. Naming the image appropriately will help Google algorithm to understand the subject matter of the image. The machine may not be as intelligent as human beings, so giving them the right data by following the Google image guidelines will help in displaying the appropriate image.

2. Use Descriptive Alt Tags

Alt tags describe the image to the browser. Search Engines display the alt text if there is any problem in loading the image.

3. Mind the File Type

Images should be of the file type that is compatible with the device, such as JPEG, PNG and GIF format. The right file type results in better loading of the image in both desktop and mobile phones. The appropriate file type for the right device will make a noticeable difference to the viewers.

4. Resize the Image to Fit

Do you notice a lot of white space in your web content or is your image oversized? For a well-coded website, the browser will itself resize the image size wider than 720 pixels. If we were to upload a 6000px-wide image, the browser would still need to load the entire image even though it displays at 720px. That’s slow, Be careful with this, especially if you’re using a responsive design. Sometimes the width of your website may be higher on smaller screens than it is on larger ones.

5. Check Image File Size

Image file size plays a major role in loading up the image. The quality of the image depends upon the resolution size. Still, you can notice the very minimal difference between JPEG 30KB and JPEG 75KB image file quality. You can always reduce 40% of the original file size and you will still not find any difference in the image quality. Small is good.

6. Update Image Sitemap

Images are an important source of information about the content on your site. You can give Google additional details about your images, and provide the URL of images we might not otherwise discover by adding information to an image sitemap. If you’re using WordPress and Yoast SEO, then images are added to your sitemap automatically.

7. Use Vector Images

Vector graphics use lines, points, and polygons to represent an image. Vector images are ideally suited for images that consist of simple geometric shapes. For example, logos, text, icons, and so on. This delivers sharp results at every resolution and zoom setting, which makes them an ideal format for high-resolution screens and assets that need to be displayed at varying sizes.

8. Utilize Schema Markup

Schema markup is relevant to the image SEO. If you have images on your site, you can help users identify the type of content associated with the image by using appropriate structured data on your pages. To emphasize, this helps users find relevant content quickly and sends better-targeted traffic to your site.

9. Slow Loading

Slow or lazy loading can significantly speed up loading on long pages that include many images below the fold by loading them either as needed or when the primary content has finished loading and rendering.

10. Browser Caching

Browser caching is where images (and other files) get stored in your visitors’ browsers. The result is that things load faster for them if and when they visit your website in the future. Above all HTTP caching can speed up your page load time on repeat visits.

Key Takeaway

Image optimization boosts organic traffic by involving delivering images with the smallest possible file size while maintaining visual quality. Yello Stack – The leading Digital Marketing Company in Bahrain, uses unique and high-quality images in GIF, PNG or JPEG format. Add relevant images to your pages and make sure they’re positioned close to the text they’re related to. Optimize URL path, alt attribute, and image filename for optimal organic rankings.