How To Become a Successful SEO Reseller Agency

Digital Agency Reseller
  • Date Published
  • Categories Blog, Guide
  • Reading Time 7-Minute Read

To become successful, agencies need to think beyond SEO reselling and focus on other important aspects. If you are new in reseller business, Read this article.

In today’s digital world, being an SEO reseller agency is a great business opportunity. As more internet marketing companies establish themselves as an authority online, there’s a greater need for SEO resellers to distribute services and grow their sales. In the most basic terms, an SEO reseller helps other companies offer search engine optimization (SEO) services to their clients.

As the competition among the SEO reseller agencies is also growing rapidly, there is a dire need to stand out from the rest. To become successful, agencies need to think beyond SEO reselling and focus on other important aspects. If you are new to the SEO reseller business, first understand in brief what exactly is it.

What is SEO reselling?

Basically, SEO reselling is a marketing practice where an agency offers to increase organic search traffic and create more website visibility for companies that lack the necessary resources and expertise of doing it themselves. SEO reselling services allow companies to outsource SEO or PPC management and buy it from an SEO reseller agency for a small portion of the price.

Local companies that do not have their own website can also utilize SEO reselling services to acquire local search traffic, create brand awareness, etc. The wide range of benefits associated with outsourcing the process makes it highly popular among other businesses.

As an SEO reseller, you will be handling various SEO projects on your client’s behalf without disclosing your identity. You can pitch your existing or new clients SEO services and start generating a new income stream.

As an SEO reseller agency, you get the benefit of focusing on what you do best; while your clients get to focus on what they know best. You can help your clients acquire more customers, generate leads and increase sales.

How to become a successful SEO reseller agency

There are several aspects that you need to know before you start pitching a resell SEO program to potential customers. To stand out from the competition, below are some important aspects that you need to focus on:

Focus on your branding

As an SEO reseller agency, you will benefit by building your brand and credence in the market. You will gain more trust and recognition from your current customer base when they find out that your company offers to resell SEO services. If the rest of the process works fine for you, building a personal brand in this industry is bound to bring great results and profits down the line.

The most important aspect of gaining new customers is not just about acquiring them but reviving them. For successful business development in this field, it is suggested to offer high-value products and services at all times. When clients see quality over quantity, they might get inclined towards working with you again due to the positive experience they have with you.

Focus on your strategy

A successful SEO reseller agency should focus more on the development of its own strategy and brand image. When your value proposition is in line with customer requirements, you will gain a competitive advantage in the market and become a trusted SEO reseller that both your existing and potential customers can rely on. It is suggested to offer “white label SEO services” where possible because it allows you to work independently without disclosing any identity of the business owner or company.

In addition, to gain authority in this field, gaining deeper knowledge about online marketing strategies and techniques is vital for your successful growth over time. As an SEO reseller agency, you should focus more on understanding different aspects of content marketing so that clients can benefit from every service that they receive from you.

Offering true value

SEO reselling does not mean that you should try to sell the company a low-quality product. It is suggested to offer high-quality services and products along with a detailed communication process because it will help your customers believe in your brand more.

In addition, as an SEO reseller agency, you should focus more on offering the same level of customer support as your client base grows over time. Updating yourself with current communication tools and techniques will help you offer excellent communication skills to potential customers which can be used as a competitive advantage for acquiring new customers over time.

Don’t over-promise results

As an SEO reseller agency, make sure to offer clients excellent customer service that will help them achieve their goals. However, do not try to over-promise results because it can easily damage your brand’s image in the long run. Over-promising and under-delivering are some of the most common reasons for failure. Focus more on delivering high-quality work at all times so that you can attain greater levels of success with time.

Always pitch deliverable results and projections that are realistic in nature. You should offer potential customers tools that are easy-to-use, result-oriented, and affordable. If you can promise anything to your client base, be prepared to deliver it at all times because one bad experience with you will make them move on to another SEO reseller agency without second thoughts.

Ensure quality results

Offering high-quality services is the only way for an SEO reseller agency to win over the competition in this industry. Many companies have gone under the radar by making false promises just to promote their business growth artificially which affects their reputation in the long run. Never compromise on delivering high-quality work if you want your clients to become brand evangelists for your company in time. Focus more on providing valuable services and products and communicate with your client base to offer solutions that meet their requirements in the long run.

SEO reseller agencies should be transparent in nature

An SEO reseller agency should focus more on building a trusted image among potential customers because if they cannot achieve this goal, it will be tough for them to develop any brand loyalty over time. It is vital for an SEO reseller agency to offer transparency in their communication and creative process so that clients feel valued when working with you. They will remember every aspect of their experience with your company which can lead towards growing sales and revenue numbers in the future.

Advantages of being an SEO reseller agency

  • It’s a highly scalable business that you can grow worldwide with minimum marketing investment.
  • There are lower sales costs involved in this business. You don’t have to spend your time negotiating with potential customers because once a customer agrees to buy the product from you, they will be yours from then on.
  • You can manage multiple clients by hiring more in-house SEO executives and managers.

Wrapping up

Setting up an SEO reseller agency is not a tough job to accomplish. All you have to do is deliver high-quality work at all times to establish your authority in the market and use every opportunity that comes along your way to promote your business across different platforms. Once people start noticing your company’s name, it will be easier for you to establish a trustworthy image in the market.