How to Come Up With Winning Content in 3 Steps

With more than 130+ trillion pages of online content at your customers’ fingertips, cutting through the everyday marketing clutter and creating engaging content that consumers will genuinely want to read can be challenging. So how you approach this process is key to being sure your content resonates with your target audience. As you begin to create content calendars and publish content online, you’ll find that not all content is made equal. In fact, what may make a good YouTube video topic, could be too complex for a 700-word blog article. The important thing is to pick the right content for your audience in a format that they will engage with. According to the digital content marketing experts at Response Mine Health, there are 3 simple steps you should follow to nail your message and write content that converts – every time.

1. Create a Detailed Customer Avatar

Spending time immersing yourself in the world of your target customer is the best and most important place to start. Ask yourself, “Who is my ideal customer?” Next, detail their wants, needs, preferences, interests, etc. Having a clear picture of who your customer is and what they want to read will help you develop a winning list of content topics. Understanding what psychological drivers or pain points your customer has will also be useful in choosing the right positioning and phrases to use within your content. The key is you want all of your content to have immediate value to your customers and be something that entices them to click, read, share, or even take a specific action such as placing an order or scheduling an appointment.

2. Create a List of Content Topics

The power of any content you produce lies in the consistency at which you post. Ideally, you want to aim to publish at least one new piece of content every week. Whether it is a blog article, a social media post or a new text update on your website, the goal is to keep things fresh and relevant for any new web traffic you may get. The best way to stay on track with posting new content is to have a running list of topics that you can quickly pull from to create engaging content every week. Naturally, more timely pieces may come up and you can shift your content calendar accordingly, but leveraging your customer avatar from step one can help you craft a detailed list of relevant topics to write about.

3. Start Writing

Having a thorough understanding of your audience and a list of content topics in hand, there’s only one thing left to do: start writing. This is the best time to also weave in any SEO keywords you may have to better position your content on search engines, but your main focus should be on writing content in a way that will engage your audience. If you’re writing to executives, then taking a more formal approach may work best. However, if you’re writing to younger or less formal audiences, a more conversational tone may be more appropriate. The key is to write content that is true to your brand’s voice and that is immediately appealing to your target audience. The first few pieces may require some editing and refining, but once you have a system in place to write and review, getting well-written content out and online can be done in under an hour.

Do you have a content strategy in place?

Leveraging content marketing is one of the fastest ways to help increase your customer acquisition rates. Our experienced team of digital content specialists at Response Mine Health are happy to help you craft a winning content marketing strategy to propel your company to new heights.