How To Create a Buyer Persona & Why It’s Important in the Age of Digital Marketing

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A buyer persona, according to HubSpot, is a semi-fictional representation of your ideal customer based on market research

Without a clear presentation answer to these two questions below, you may struggle to market your business or even get it off the ground:

  1. Who exactly is your customer and what problem are you solving for them?
  2. How will your services or product succeed in the marketplace where others services like yours may have failed?

Getting a clear answer for these two questions above will help you to craft an effective strategy that will help your business to be present in front of your target customer. If you need to promote your business, you can contact the Neon team. However, you need to know what is a buyer persona and why it important for your marketing research survey.

What is a buyer persona?

A buyer persona, according to HubSpot, is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers, and with these few assumptions, it will help you to understand and create quality content, services, or product to your audience that you want to market or solve the problem they have.

Why are buyer personas one of the most important parts of a marketing strategy?

On forensic evidence trends, behaviors, similarities. Design among your target audience can help you to create marketing and sales strategy built around their goals, daily challenge, and pain point, by developing a strong prospective orientation marketing campaign and quality content. These marketing campaign strategies show your target audience that you understand their business pains and problems. And with this design system, you encourage them to engage more further with your business.

What is the importance of creating a buyer persona?

A buyer persona is a primary concern that is always placed at the heart of any marketing strategy and in every part of the inbound process. If you are not able to put in well design action buyer persona that can engage with your potential customer in a relevant and contextual manner, then you will lose your customer trust and interest. losing trust and interest from your potential customer is very hard to get them back.

And that’s why buyer persona is important for digital marketing.

A buyer persona helps you to focus on challenges and pain points, your prospect’s customer is facing and provide you with the insight and accurate flow of marketing ability to hit the right target audience at the right time, with precise content. A Good plan buyer persona, give you information on what your business is supposed to be doing in order to help your potential customers. without an effective buyer persona, you won’t know what content to build or article to share, how you can plan a good marketing strategy, or where you can improve your presence. They are our outstretch which determines the direction of our buyer journey and where we should be going to target our potential customers.

The purpose of developing a buyer persona is that you will be able to know exactly who to attract with your astonishing quality content and get started with your business.

Having a well-strategized buyer persona will help you to segment your potential audiences and contacts, by allowing you to deliver accurate messages at the right time by being specific and detail orientated how do you create a buyer persona?

Buyer persona needs time, restraint, good strategy curious mind. in order to create a pure framework which is your ideal buyer persona, you have to question yourself and your business to determine who exactly would be interested in what you want to offer.

At this point you need to be well thought out and serious with your question and survey, the greater details you have, the more valuable you can evaluate and nurture solutions for.

And you’re wondering, of course, what type of questions and surveys do you need to do?

Usually, the questions you want to ask initially are questions that will help you lay a good foundation of who your ideal buyers are. And I don’t think there’s anything better than using 10 smart questions from Dan Kenedy:

  1. What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling?
  2. What are they afraid of?
  3. What are they angry about? Who are they angry at?
  4. What are their top three daily frustrations?
  5. What trends are occurring and will occur in their business or lives?
  6. What do they secretly, ardently desire most?
  7. Is there a built-in bias to the way they make decisions? (Example: engineers = exceptionally analytical.)
  8. Do they have their own language?
  9. Who else is selling something similar to them, and how?
  10. Who else has tried selling them something similar, and how has that effort failed?