How To Create A Dating App & How Much Does It Cost?

Concetto Labs
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The quest of finding a significant other has been on for us human beings since forever. We are surrounded by a lot of romantic movies, books, etc., all masking away the true reality of love. They give us the idea that love can only happen once. But it is 2021. In this era of modernization and apps, everything could be solved.

For all the hopeless romantics who haven’t lost hope, there are opportunities for you to find your soulmate, owing to it all to dating apps like Tinder, Bumble, OkCupid, etc. Start-ups are brainstorming to understand the logic behind the creation of a unique dating application. Adding various features will all add and increase your chances of bumping into the love of your life. Here in this article, we discuss whatever that goes into the creation of a dating app and how much does it cost to start a dating website. Read along to get assistance for your business idea.

Principle of a dating app

Before jumping straight to the dos and don’ts of starting a dating site, it is necessary you know the main principle behind it. Amongst all the applications, dating apps are majorly known to be the ones with a binding force. An app that works for human interaction and helps user meet their needs.

It should be noted that all available dating apps differ from each other in one way or another, i.e., no two similar apps exist as of now. This explains the amount of effort that went into the development of every app. All the available dating apps, for example, Tinder, Grindr, Bumble, etc., are built with a unique and interactive set of features. Their concept is strong enough to ensure a sure-shot result.

Creation of a dating app

You might have a solid hold on your business idea, but the thought, “How to start a dating app?” may persist. To win over already booming dating apps like Tinder, you will need to build a dating app with features like none other. Your app must have creative functionalities to draw users’ attention towards you. To succeed at this, you can reach out to a top-notch mobile app development company that can develop your app and pitch in creative ideas.

A general dating app comes with a lot of common features. You may also wonder “How to build an app like Tinder” or “How to make an app like Bumble.” But you should know our goal here is to stand out from the crowd. How to do that? Don’t worry. We’ve got you covered. Keep reading along to find out how.

1. Having the same algorithm

Having a similar algorithm is an important feature for dating website creation, and it derives from various sets of properties. You can choose from the following elements –

Get location involved

This algorithm is common for all dating apps. It allows users to look for people in their vicinity, which increases their chances of finding a suitable match. Another option for them is to change the location if they are moving to a new place and wish to find someone from there. All in all, it is a great feature to add.

Mathematical understanding

This means relying upon the information a user has provided in their profile. For example, their personality traits, their likes/dislikes, all their physical features, etc. No doubt it is a well-known algorithm, but it is not the best. Why so? Because on an online platform, people can be whosoever they wish to, and because of that, it is a possibility that they provide wrong or false information about them. That is why it is advised that company’s focus more on behavioral attributes.

Analyzing the behavior

Meeting this need is tougher than building a mathematical algorithm. This analogy relies on a person’s available data footprint—for example, his playlists, search history, sites he surfs, movies he prefers, etc. When people match on this level, it will be more successful. The behavioral analysis also prevents people from masking their real selves.

AI-assisted match

Advanced matching can be attained with the help of AI or AR. Just like entertainment apps use complex data analysis to study your movie/show preferences, dating apps can also bring a match to you based on various factors. To mention a few, biological use of data, facial recognition, and behavioral analysis. These would provide more promising matches. By including filtered results, you will be able to connect with like-minded people, which will, in return, increase your app usage.

2. Channel to communicate

Providing the option of messaging the other person is also an unavoidable feature. The feature of texting is common in almost all apps, but how can you stand out? Setting some standards about who texts first or encouraging individuals to transfer an initial message is a decent way to begin. In addition, to ensure security, it is suggested that you create a dating app with message encryption.

Try to incorporate GIFS, signifiers, stickers, or video chat for more sophisticated technology to add to the experience of using a dating app. If you want to learn how to make a dating app with a distinctive and advanced feature, consider including some of the following points:


Make use of the stories that are frequently shared, particularly by millennials.

The verification system

It distinguishes between a sturdy app and a tub full of freaks and tricksters. Incorporate a multi-step validation strategy to stop issues that can damage the brand image. This could include confirmation via social media, a picture, contact information, and e-mail address, and so on.

Overlooked ties

To increase the desire for a new dating app, participants can be alerted of missed connections. Alerts can also be sent in the type of prospective matches premised on city navigations, visited places, and possible interactions.

Attractive feed

While prevalent in online communities, most dating apps lack a personalized feed. If you incorporate this, consumers will be able to freely express their ideas, as well as share photos, increasing their chances of finding their soulmate.

Phishing alert

To avoid spam, notify your consumers when the same text is sent to a large number of accounts.

Text editing

This feature could be lifesaving for many customers, as mistyping certain words can be devastating to one’s confidence.

Special present gifting

It would be a great experience to give or receive signs of attention during the early stages of courtship.

View choices

It’s sometimes reassuring to know you’re not the only person on the planet who didn’t watch FRIENDS. Alternatively, perhaps you’d like to date someone from the same fandom. By implementing the preference feature, you allow users to meet someone who shares their interests in music, games, books, or movies.

Disclosing feature

If anybody is using your app for bullying (even if the offender has passed all security checks), the complainant should be able to investigate it and be shielded without needing to abandon your platform.

Trying to undo a Wrong “Like”

When talking about dating apps, or social media apps in general, a huge emotional burden is loathed when you befriend a new person, talk to them, interact, tag them in stories, etc. There can be a moment when you will want to unfriend or block someone. All of this carries a lot of responsibility.

As a result, ensure that an inadvertent behavior on the part of a consumer does not result in humiliation – enforce the undoing function for as many events as possible.

Push notifications

Alerts keep users up to date on new matches, occurrences, or texts. You can merge this characteristic with location data features to notify users when someone they want to meet is nearby, or you can implement celebration alerts. The notification feature can be very beneficial with a little intellect.

Expenses of a dating app

Any custom web development project necessitates a careful budgeting process. You may also wonder how much it does cost to build a dating app. In a broad sense, the cost of designing a dating service is determined by the following points:

  • Methodology for Development
  • Formats available
  • The location as well as prices of a dating app developer
  • The sophistication of app design
    The quantity and difficulty of features developed in the first and successive app variants of a dating smartphone app

If you intend to create a dating app as a complete product and want to launch it as soon as possible, it is a good idea to divide the full item into a few rational app variants. This entails instituting only the most essential components and abandoning all extras for newer versions. As a result, you can strike a decent mix between dating app development costs and profit.

According to our expertise, dating app companies take about 3-6 months to produce the first edition at a price extending minimum of $80,000. This is the minimum dating app cost you should plan to spend with the first model. Based on your expectations and preferences, the cost of dating application development may rise.

Ways to Make Money With Your Platform

“How to make money on dating apps” is a common question. You won’t be running out of ways to commercialize your dating service, just like you don’t run out of ways to commercialize the most popular apps. In-app advertisements and the addition of added service are two of the most tried and true methods. You’ll be able to make a profit via in-app marketing as long as you don’t compromise UX. The key is to keep evaluating.

In terms of added service, you can choose to provide restricted tools that allow users to browse for opportunities more successfully. You can also emphasize their account so that it appears prominently in the application.

Top dating apps that you must look for in 2022

Below are some of the most popular dating apps that will remain relevant even in the future,

1. Tinder: Dating & Make Friends

An online dating application with amazing features like finding a match with the help of similar choices and geolocation.

USP: Tinder has grown to be one of the best dating app available out there with its interactive features and creative updates.

2. Coffee Meets Bagel Dating App

A dating application, totally different from Tinder, Coffee meets bagel lets you choose amongst a fixed number of people in a day. These people are the ones who have preferences similar to yours.

USP: By showing the fixed number of people in a day, this app avoids overcrowding and lets people interact only with worthy candidates.

3. Bumble: Dating & Make Friends

Another incredible dating app gaining recognition these days is Bumble.

USP: This app’s feature of making it the female’s turn to start the conversation, sets it apart from the crowd.

4. OkCupid: Online Dating App

Next on the list of top dating applications is OkCupid. This app is known to provide attractive features to its users like, letting them know if their text has been read or not, you get to see the list of people who have liked your profile, etc.

USP: The most interesting feature of this app is that it lets you check the profiles invisibly and monitor the list of your visitor.

5. eharmony online dating for you

eHarmony is an app that gives a tough competition to conventional dating apps like Tinder or Bumble.

USP: By splitting the gender ratio into 50-50 on their app, eHarmony has already made a difference. It is also known to have a success rate when it comes to setting up people for marriage.

6. Once Meet singles close to you, one match per day

Last but not least in this list of online dating applications is, Once. This app has started gaining a lot of popularity amongst people because of its distinctive features.

USP: Once lets you pick your date of the day and send them a one-time message to see if they would respond. If not, you can move forward to choose any other user as your daily match.


Many individuals will keep looking for the love of their life, no matter how long it takes. Individuals will always be searching for that one-of-a-kind glimmer of hope that represents the most solid base for most connections. And what better framework for individuals to perform their lookups than online dating?

You should take advantage of the ease and convenience it provides and consider ways to differentiate yourself from the contest. We assume that the data offered here will assist you in determining the future and next steps to follow.