How To Create The BEST Banner Ads Share: The Marketing Garage Date Published 25 September 2018 Categories Blog Reading Time 2-Minute Read Banner ads are an interruptive form of advertising and can be hard to execute. Follow these 7 steps to create banner ads that will get clicks. Creating digital banner ads sounds easy. Find a great proposition line that attracts your clientele, match it with an image of your business, product or service and make sure there is a call to action button. But how do you make sure your ad gets clicked on? A lot of marketers don’t understand that Display banner advertising is interruptive in nature, making it especially important to stand out from everything else. In fact, only 14% of users can recall the last display ad they saw and the content it promoted. Below are a few of our handy tips to help you create banners ads that will get clicks: 1. Treat Them Like A Billboard Your digital banner ad must stand out from a distance. If there’s a main heading and a subheading, make sure the main headline makes sense as a stand-alone message. Your banner ad should contain all the information a consumer needs to peak their interest. An effective proposition, appealing image and enticing call-to-action button are all important to help your ad stand out from the rest. 2. Use A Border There are over 2,000,000 websites in the Google network. Since you don’t know what background your ad will be on, a thin border can really help it stand out. A simple 1-pixel border should do the trick 3. Always Include A Button Having a brightly coloured button can improve conversion rate by 35%. Your button colour should be a bright and/or contrasting colour. Ideally, this colour would be your brand accent colour. For 4 more tips on how to create the BEST banner ads check out our full blog 7 Step Checklist To Create The BEST Banner Ads.