Web design is one of the most important factors for the success of a website. It influences conversions, bounce rate, and more.
Web design is one of the most important factors for the success of a website. In fact, almost half of people say that the design of a site is their main factor for judging a company’s credibility. As a consequence, it also influences conversions, bounce rate, and more.
This has to be driven by usability and the utility, not only the visual design, to determine the success or failure of a website. Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has established as a standard approach for successful and profit-oriented web design.
After all, if users can’t use a feature, it might as well not exist. The success of any website entirely depends on the design. Whether the designers have taken the utmost care or not while developing it.
So, here are some basic principles to have an effective website!
✔ Content comes first
Don’t put the cart before the horse. Define your content before you decide how the website should look.
✔ Know your audience
Consider the needs and expectations of yout ideal visitor and appeal to those users on a more intuitive level.
✔ Use appropriate media
Use the most relevant and user-friendly media available to convey information.
✔ Be intuitive
A clear structure, visual clues and easily recognizable links help users to find the path to their aim.
✔ Don’t fear whitespace
Whitespace reduces cognitive overload and makes it easier to digest the information you are showing.
✔ Remove barriers
Let users explore your site and discover your services without forcing them into sharing private data first.
✔ Strive for simplicity
A user rarely visits a site just to enjoy the design, they are looking for information.
✔ Don’t reinvent the wheel
Standard design conventions reduce the need for your users to figure out how your site works.
✔ Be consistent
Keep the layout and branding consistent between the pages of your website.
✔ Call to action
Guide and encourage users to perform useful actions and increase sales or lead generation.