There is a myriad of business growth opportunities over the web which can be grabbed by leveraging the true power of the Internet.
The Internet has changed a lot in the past two decades since it made its advent. It feels like it rapidly iterated in a short span of less than a decade. The way that people communicated on the internet 20 years ago is vastly different from the way we communicate nowadays. Businesses can launch and grow on the Internet.
Many entrepreneurs have become successful and many are yet struggling to finish the race. Entrepreneurship is the order of the day. Whether you have a physical business or you have made a business headstart with a website or you are managing your online store, you should keep in mind some guidelines to take your small business to another level.
If you are considering expanding your small service business in the middle of the digital age, and it is your official year as an entrepreneur, you must take several steps into account before you dream of being listed among the top online marketing companies of 2020.
“The Internet was the Need of the Past, it is the Essential of the Present and will continue to be a Necessity in the Future as well.”
In the present era, it is no longer enough to open a business and wait for customers to arrive. One has to use the power of the Internet as the competition is greater and an offline business must be completed with an online version that accurately represents the values and services of your business project.
Therefore, to make your way easier and so you don’t waste time diving among thousands of posts, here you will find the essentials so that your startup or a small establishment gets on the right track to gather more clients/customers and generate exponential business opportunities.
“Establishing and maintaining a strong digital presence is key to remaining competitive and attracting new customers.”
Tips to Generate More Business from the Internet for your Small Scale Business or a Startup
1. Research Your Competition
Competition is a never-ending game and digging deep into your competitor’s website and social media activities are one of the crucial things which every business must do to supersede its contenders in the same area of the field. Researching your competitors can get you to know more about the extra efforts they are making to build a strong base and acquire potential clients. You can apply those similar techniques but in a different way as being unique is the differential factor that stands you out of the horde.
Social Media, the double-edged sword, plays a significant role to know your opponents closely, thus, you must leverage its power to get fruitful results of the deep research. You can use your social media profiles to get acknowledged with your competitors of current clients and approach them with your special deals and offers to incline them towards your business.
The Internet is a success deriving tool which when used appropriately and wisely, can let your business to surpass its competitors and get an upper edge over them in all respects.
2. Target Audience via Social Media
Social media is that incredible and savvy Internet Marketing tool that aids businesses to expand, grow, and make a strong online presence over the web. With the power of mobility in hands (smartphones and other e-devices), organizations can grow online and connect to valuable prospects via multiple social media networks like Facebook, Twitter, Linkedin, Google+, Instagram, Snapchat, etc.
Why Social Media?
As social platforms convey your say in a more casual, engaging, organic tone and feel in a professional yet most personalized way.
Undoubtedly, Facebook is one of the social media platforms that keep the potential to outrank even Google when it comes to earning the tag of brand popularity. Nevertheless, the need of the hour is to expand your brand’s visibility through all the possible social channels that can make a difference.
Make your business’s profile and invite friends, family, clients next-door neighbors and everyone else to interact with your brand (directly or indirectly) by following you, liking your blogs, sharing your posts, joining your community groups, and more.
Get the necessary exposure from wherever you can as your brand needs to outreach the world and make connections with the target audience and clients via highly optimized social business promotions.
But remember, don’t overwhelm yourself as it requires a lot of work to get marketing opportunities for the business when socializing, so initially target the probable mediums, use them efficiently, track their progress, work on the bottlenecks and then think of adding new social networks to the target list.
Search Engine Optimization gives you an edge for online marketing. Your website is your online asset which must be optimized well in all respects to ensure that your business can be found online when people search for your brand/products/services.
Now how does Google rank your website?
No hard and fast rule, it’s simple and clear.
If your website gives value to its users via relevant, useful, and engaging content (in any form) you will be recognized. Be genuine, be raw, and do it for the users, not Google or search engines.
Search Engines say, Give Value to Users and We’ll provide Value to You!
Once you are ranked high (which is a bit time-consuming phenomenon) you will start getting business from across the world where you would no longer be recognized as a small establishment. The Internet is living for a maximum of the population today. If you are original, unique, entertaining, and engaging you will definitely be in the good eyes of Google and SERPs and ultimately, potential customers and clients.
4. Leverage the Power of Content
Undoubtedly, content marketing forms the basis to accommodate a strong clientele and accounts to be a remarkable brand building strategy that enables marketers to connect with prospective clients and customers in the most organic manner.
Content could take any form: visual, textual, imagery but the most significant aspect is its use. How you use your piece of content varies as per the targeting platform and acts as an influential factor to attract the potential audience.
Content marketing is an evergreen strategy to acquire more and more business online where you just need to propagate the:
Right Content —> Right Audience @ the Right Time
There is nothing replaceable of content, information, and knowledge which can convey your message clearly to the masses. Therefore, you must be familiar with the SEO content tips that will help improve your Google ranking and will add value to your online business.
- Obviously, you need to show your online presence, you need website content.
- You need to showcase your knowledge base, you need to have published blogs.
- You need to conduct surveys and interviews, you need visual content.
At present small, medium, and big enterprises all need to have a customized content strategy in place to develop an online base and following, targeting useful and relevant keywords that help to increase brand awareness and bring new business.
[Pro Tip: Small businesses must not miss the big opportunity of implementing Visual Marketing into their list as Video is the worth grabbing opportunity of today to be closer to the people and their world.]
5. Improve Customer Service
Follow the ‘Quality First’ principle and prefer Quality over Quantity.
Again it is to provide value to the customers via your products and services to make them happy, contended, and long-term customers.
Delivering Quality customer service will let your customers and clients know that they are valued and this is the pivot where you can earn their vote of trust. Use social media to know what are the real issues faced by people in general by the services (same as yours) provided by others and see how they are resolving it.
By performing this activity, you’ll get familiar with the areas of improvement and can proceed to eliminate the loopholes, clearing ways to achieve business success.
Some effective ways to try:
- Use Quora, where people ask their queries.
- Look out for related feedback and comments given by genuine people or products/services.
- Search for methods to improve your customer service.
To generate more from your budding online business, you need to leverage the new and advanced techniques and strategies to compete with others in line and satisfy your customers by being readily available over the web.
6. Acquire Real and Worthy Online Reviews
One of the remarkable techniques to acquire new customers is to promote your brand with the help of your existing customers in the form of reviews (text & visual both), feedback, ratings, live interviews, etc. Encourage your happy customers and clients to publish positive reviews which will enable new customers/clients to see you as a valid source and won’t hesitate to show their trust and try you out.
Gathering genuine and real business feedback develops an accurate opinion about your brand name and is a smart way to extend the influential dimension over the worldwide web.
Another way to reshape your brand building strategy is to promote the User Generated Content. Such a phenomenon is truly user-oriented where the people who have already used your products/services do the online marketing of your business without making any investments.
Coca Cola’s Share a Coke campaign in 2011 took the heat among customers where the idea of printing the most common names on bottles and sharing it with loved ones was welcomed with open arms.
This is how you make minimum efforts and earn maximum profits with little or no revenue investments.
Check out how Big Brands made the best use of user-generated content (UGC), running their online marketing campaigns successfully.