How To Prepare Your Website for Google Ads

  • Date Published
  • Categories Blog
  • Reading Time 3-Minute Read

Your website plays a major role in turning visitors from Google Ads into actual customers. So take your time in preparing it before you run your ads.

Just like you would tidy up your office or store for potential customers to give them a good first impression, you have to prepare your website in order to impress site visitors. Otherwise, you’d end up wasting a lot of money.

The list is endless for optimizing your landing page. But you can start with the following 5 major points:

1. Re-check your design

ok, first things first! The very first thing users see when they enter your website is its design. In fact about 70% of users, judge businesses based on their website appearance. So if you have an old website or if you know your design is not proper, make some efforts in improving it. You don’t want to pay for Google Ads, only to have people jump back out of your website.

2. Write some relevant content

Users click on your ad because they’re looking for an answer to their needs. Be sure to include some helpful and clear content regarding your advertised service or product on the landing page. Not only will this help the user, but it will also affect your ad quality and reduce your overall costs.

3. Set clear CTAs

CTAs are “calls to action” that direct users on a certain path. CTAs must be in accordance with your business marketing goals. For instance, if you’re advertising for therapy services, think about what’s valuable to you after the user lands on your site. Do you want them to book an appointment? Or do you want them to fill out a form? Whatever your desired action, try to clearly direct the user to it through buttons or other distinctive visual elements. Just be careful not to include too many CTAs as it may confuse the user.

4. Make your landing page fast

People are more impatient in 2022 than ever. Don’t make them wait! Before you set your Google Ads, make sure your website has proper loading speed. You can check it through the Pingdom free speed checker. It doesn’t have to be perfect, just make sure it is not too slow.

5. Set Google Analytics

Last but not least, be sure to set Google Analytics for your landing page. Google Analytics helps you monitor potential customers’ behavior after they enter your website. You can use this data to optimize your Google Ads campaigns for better results.


Running Google PPC without proper landing page setup and Google Ads management will not give you the results you’re waiting for. So don’t be hasty, work on your landing page, carefully set up your campaigns, and take your time before actually launching your ads.