How To Supercharge Your Business With Augmented Reality!

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Elevux
  • Date Published
  • Categories Blog, Editorial
  • Reading Time 4-Minute Read

When implementing a transformative technology like AR, defining a clear direction and strategy are important initial steps for every business.

Knowing what to prioritize and who to engage, can fast-track the entire process towards supercharging your business.

Overcoming Disruption

Solving specific business challenges.

Implementing an AR solution requires proper planning, including identifying the solution that will best fit your needs, as well as how it will be adapted into existing processes, workflows, and systems. AR has a much faster time-to-value that can be achieved cost-effectively with the assistance of experts depending on the solution.

Advice for succeeding in your AR supercharge would be to start by identifying where AR can provide the greatest value to your business, you first need to determine your biggest pain points. Do you have issues with training, product education, communication, sales & marketing, etc? Once you can identify these challenges you can start on your path to supercharging. commit to solving an actual business problem. Trust your team to identify challenges and If you tie AR experiences directly to real business challenges, you’ll see immediate results.

The next move is to start simple and grow. Find something simple that will deliver real business value and impact. Start your AR with the basics and avoid the bells and whistles that could overwhelm your team or customers at first.

Producing Transformation

Supercharging with AR/XR.

Innovation relies on a strong understanding of your business and what would help you succeed. You need to balance customer value with staff enablement and process optimization, all at the same time.

Now that you have identified your possible pain points you can develop AR/XR as a strong value proposition, with the ability to apply AR/XR in the most visually impactful way. This may be AR gaming, product visualization such as try before you buy or triggers to create AR engagement. Not only can it deliver great customer value, but AR/XR can also be utilized as an enhanced training and service media supercharging your staff too.

Most importantly, ensure that your AR/XR experience is fun!

Make it integral to the use of the product or service so you can interact with AR/XR in a meaningful way. If you can combine exciting users and empowering them with new features or functions, you’ll most likely create a demand for the experience.

Building Interaction

Wow, factor doesn’t equal immediate engagement.

When designing AR/XR experiences, it’s easy to focus on the “wow” factor moments, but it’s just as important to understand what comes before and after it. Before your wow moment, it’s critical to plan how your experience will be discovered. Is it a downloadable app or a new feature of an existing app? If there are triggers to scan, how do users understand or learn what they should scan? What is the goal of your AR/XR experience? How would you rank the importance of customer education, entertainment, and engagement? These are all important factors to consider before rolling out your experience.

You should also consider what happens after they have used the experience. The crucial question of “what’s next?” How will this experience continue to evolve and grow over time? Can your experience refresh content seamlessly, or will users need to update their apps through an app store? How are you planning to keep customers aware, interested, and returning to the experience over time?

Putting it all together

Either way, understanding where and how supercharging with AR/XR can deliver value gives you a head start amongst your competitors. Remember to start small and stay agile, because you want to make sure you’re starting in the right direction and that you’re involving your team in the process. As you measure success continue to evolve your experience or create additional experiences that collaborate with each other to develop a suite of connected AR/XR experience to keep them engaged and your business supercharged.

For more information on how to supercharge your business or to start a project with AR, VR, XR, and Xureal contact Elevux, and our team can guide you to your next virtual moment! www.elevux.com or email sales@elevux.com