How to Target Business Owners on Facebook

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Async Labs
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If you are a marketer, the main question is, do you target your ads to the right audience?

Due to the wide use and mass population, social networks are necessary to promote and engage users and buyers.

Social networks have considerably and, in many ways, changed the way we communicate. With 2.8 billion monthly active users worldwide, Facebook is still the leading social network.

If you are a marketer, the main question is, Do you target your ads to the right audience?

Let’s dive deeper into winning strategies to target your B2B audience online and find out more about the right way to do advertising on Facebook.

How do you target B2B?

If you know how to use it, Facebook can be a beneficial advertising tool. Facebook offers many different audience targeting options, usually based on users’ location, demographic, job title, and other profile information.

The goal is to show the ad to a specific group of Facebook users who are most likely inclined to become your customer or a client.

For better targeting on Facebook, you need the right Facebook Ad strategy to help you generate leads and be successful in campaigns. It is essential to send the right messages on your Ads to get people interested in learning more about your brand and your service.

You can target an audience based on different interests, such as location, user behavior, interests, and demographics.

Winning strategies for targeting your B2B audience

If you are a B2B company, you probably wonder how to target business owners on Facebook.

Effective targeting strategies include:

1. Targeting business owners on Facebook with Facebook Pixel

Facebook Pixel is an analytical tool that accurately measures Facebook advertising’s effectiveness and gives you better insights into your campaigns and audiences.

2. Targeting people who read online business publications

For even better results, use detailed audience targeting. Target people who read online entrepreneur magazines and publications related to the specific niche, such as Inc. Magazines, Investopedia, etc.

3. Targeting business page owners

Target a specific group of people like “business page owners”.  Go to the section for detailed targeting, and enter “business page owners” or “Facebook page admin”. If someone is an admin of a Facebook business page, there are big chances that they are also business owners.

4. Targeting by the keyword “business”

Go to the detailed targeting section and type the keyword “business”. This way, you will find more business owners on Facebook. Target the most relevant group of business owners who are more likely to use your service or buy your product.

5. Targeting by different B2B job titles

You can also search for different keywords like the owner, CEO, managing director, and other job titles. There is an option to expand your detailed targeting to reach more people. Make sure to mark this box as checked. This way, Facebook could grow your audience and find more similar people related to the specific job title you searched for.

6. Targeting an email list of clients or customers

Did you know that Facebook has a helpful feature that lets you upload your email list to reach leads with unique ads? You can upload a list of at least 100 to 1000 people who visit your website, a list of leads, clients, and customers on Facebook Ads, and create a lookalike audience. This way, Facebook will help you find and target more similar people to your uploaded list, i.e. business owners.

It’s time to grow your business and use the advantage of social media to communicate with your clients and customers with targeted Facebook advertising.

If it still seems complicated or you don’t have time, leave it to experts. The qualified and experienced marketing team at Async Labs knows how to get people to click your Facebook ads, buy your product or sign up for your email list.

For more advantages and possibilities of detailed audience targeting, check our blog post 7 Effective Strategies on How to Target Business Owners on Facebook.