How Using CRM Software Can Improve Lead Generation and Conversion Rates

Why is my business not able to attract the leads it should? 

Is this one question that’s daunting to you night and day?

Well, not anymore!

We understand that prospect conversions are essentially important for achieving sustainable growth for any business, therefore we bring you some useful tips on how to gain more leads and convert them into your customers!

Traditionally, generating leads was quite difficult for businesses. They relied on a number of different things, including trade shows, paid mailing lists, and, outbound marketing to obtain a list of prospects. But in current times, everything happens within the blink of an eye, as modern-day lead generation strategies have shifted from physical to digital means. So, if you want to meet your business goals, you’ve got to launch an effective lead generation campaign, using top CRM software to arouse people’s interest in your products and services!

But before diving into how a CRM can actually help in getting more leads for your business, first, let’s understand, what a business lead actually is.

What Is a Lead?

A lead is any individual or company that indicates interest in your organization’s, product or services in some way, form, or shape.

Sounds simple right?

It’s a little more complicated than this!

Even though you may take pride in the number of leads you receive, they are useless if they are low-quality leads that are unlikely to convert or result in sales. For this reason, it’s crucial to establish standards for what constitutes a lead, whether it is a marketing qualified lead, sales qualified lead, product qualified lead or a service qualified lead. Defining leads on such a basis can help avoid wasting the time and effort of your sales and marketing teams in pursuing low-quality leads. Now let’s have a look at how using customer relationship management software can help in converting more such leads!

How Does A Sales CRM Software Help In Generating More Leads And Increasing Conversion Rate

Stores Valuable Data About Leads

Having efficient sales CRM software on-premises keeps the sales executive ready with all the useful information about the lead. As the lead enters the sales cycle in the CRM, its detailed information, such as name, contact number, the company the lead belongs to, similar solutions he/she is using, and web behavior is automatically stored, and the executives don’t have to waste much time on collecting this information. This accumulated data helps the sales reps understand the lead better so that they can tailor their sales pitch accordingly.

Looks for Better Qualified Leads

Many marketing and sales teams make the mistake of moving unqualified leads up the purchase funnel. “Unqualified leads” equals “no purchase.” All leads who advance through the purchase funnel should be qualified potential sales leads – those who’d a guaranteed purchase.

Using a top sales CRM software like Glaze can help you in qualifying the leads based on various techniques. Say, the marketing and sales personnel can score the leads based on individual platforms like visiting the pricing page, opening the email, clicking on the link, downloading content, opting for a demo, using the trial version, and so on. Therefore, determining the hot leads in your pipeline.

Integrates a Structured Workflow

Without using a CRM it is difficult to keep track of daily activities like sending follow-ups, updating data after making demo calls, or making notes while on the calls. Hence using customer relationship management software, helps in managing time and tasks through automation, creates email campaigns to nurture potential leads, and alerts the teams about different tasks by setting up reminders.

Interactive Monitoring of the Hot Leads

With changing preferences it is important to keep in touch with the hot leads in the pipeline. You can do so by sending timely follow-up emails, sharing discount coupons, and analyzing their user journey. The best CRM software in the market can help you with scheduling on-point email templates to such leads at regular intervals so that you do not miss the chance of ringing the bells in their head. Also monitoring the stages of these leads in the sales funnel can help you know when leads won the deals by you.

Generates Automated Reports

CRMs function absolutely the best in data integrations that help in generating automatic reports. These reports assist organizations in making smart decisions that result in long-term profitability and customer happiness.

Drive More Sales With Top Sales CRM Software

Only with the use of the right technology you can expect your business to keep up with the pace in the competitive marketplace. If your goal is to tap on high-quality leads that convert into profitable customers, you must get your hands on powerful lead generation CRM software. That aligns with your business requirements and helps in forming meaningful relationships with your customers!