How will COVID-19 affect the future of brands? Share: TDA Date Published 1 June 2020 Categories Blog Reading Time 2-Minute Read In part one of our week-long series on consumer marketing during a pandemic, we ask explore whether today’s branding decisions affect brands tomorrow? Consumers say yes. This and other stats on marketing during the pandemic are available on TDA’s Consumer Marketing During a Pandemic available on LinkedIn. The outbreak of the coronavirus has no “I remember where I was when it happened” moment. Unlike the Kennedy assassination or Septemeber 11th attacks, there was no collective moment when we heard about the outbreak of COVID-19. Rather, the winter and spring of 2020 have been seasons that those who are living through them will not soon forget. So it should come as no surprise that two out of three say that how brands respond during the pandemic will impact how they engage with them in the future. According to The Empathy Imperative: Consumer Perceptions On Brand Empathy Through a Pandemic, research done by PepsiCo, consumers are taking note of how your brand has responded to the coronavirus pandemic. This insight brings up many questions for marketers, how is your brand responding to the crisis? Is your brand responding to the crisis? Is your company taking action that you as a marketer can highlight to help your brand? And of course, how will your brand engage with consumers in the future? We don’t claim to have the answers but if you’re asking yourself these questions and looking for help for your brand’s response and future marketing, you can come to TDA to find a branding agency that can help your brand in the face of the crisis.