Importance of Effective UI/UX in Mobile App Development

Belton Technolab
  • Date Published
  • Categories Blog
  • Reading Time 3-Minute Read

In this blog, I have explained importance and benefits of UI/UX in mobile applications. It helps in many ways. Let’s understand in detail.

UI/UX is known as a key to delighting your customers. A user interface can make or break your mobile application. That’s why Belton always hires expert UI/UX designers. An eye-catching and concise user interface is challenging to develop. But it is worthwhile.

With advancement in technology, there have been many changes in the past few years. But some fundamentals can never change. Hence, it is important to know before diving much deeper. Usability, hierarchy, accessibility, and target audience.

Hence, it is challenging to maintain the above mentioned standards during user interface design. Successful mobile application development companies like Belton understand its importance. We thrive on delivering nothing but top-notch quality.

Benefits of Effective User Interface Design:

1) Improves Conversion Rate

Conversions and sales are the core of any website. It is the essential purpose of every website. Good UI/UX directly affects users’ navigation in a positive manner. It is sufficient enough to convince customers to take the desired action.

Customers can easily interact with the website and improves user experience, which itself is a ranking signal. It is even more crucial for e-commerce mobile applications.

Great UI/UX easily delights your customers, which in turn helps in improving the customer retention rate.

2) Reduction in Development Time

Investing time and effort in making a strategy for interface design always pays good ROI. It helps web developers to gain more clarity while making CSS stylesheets. Hence, hiring a professional web development agency doesn’t majorly affect your pocket.

Typography, color palette, and content hierarchy in an aligned manner reduces the decision making time of developers.

Good interface design is crucial for e-commerce platforms as people spend less time making decisions about whether they want to use them or not. According to a survey, users usually spend less than 3 seconds making decision.

Hence, loading speed directly affects bounce rate. And mobile app programming quality directly affects loading speed.

3) Increases Brand Loyalty

Branding starts with a core idea or a thought. Aligning your core idea with the user interface helps you gain more customer loyalty.

It seems simple, but it isn’t. It is the blend of perfect communication, a set of tools, technology, and resources. Mobile applications with standard UI gain more attention and have high recall value compared to those with a bad or ordinary interface.

Good design is a great anchor to convert customers to brand advocates. UI/UX designers are great at making customer decision journeys. They also know what it takes to develop an attention-grabbing design.

4) Improvement in Search Rankings

Yes, it is true. Search engines want websites that are easily and quickly navigable. The UI improves not only search engine rankings but users’ trust as well.

Bounce rate is significantly reduced with efficient UI. Hence, the user interface in itself is a ranking signal. Bad UI not only hurts search engine rankings but also makes a bad impression on users’ minds.

Hence, a concise UI is better in every manner.


Hope you got a good insight about the importance of UI/UX for mobile applications.

Still have confusion? Feel free to reach out anytime.

Looking for mobile app development with excellent UI? Don’t hesitate to get in touch with our team.