Interactive Agency, SEO and Marketing: Which One to Choose?

Interactive, SEO and marketing agencies are often “thrown into one bag” and equally often used interchangeably. However, there are 3 groups of agencies on the market that have a different business profile, offer different services, and serve other purposes. These agencies are worth choosing consciously because only then will it bring the best results. In this text, we present 3 types of agency and we improve which one to choose and why it is worth choosing the type consciously.

Why Choose an Agency Consciously?

Many people often choose the type of agency lightly or without much thought – which is a mistake. Choosing the right agency, even though the services listed are offered, should be well thought out and appropriate for your particular situation. It is worth deliberately choosing the type of agency for several reasons. The first is the level of specialization in a given activity, e.g. positioning.

SEO agencies in this respect will have greater competence, experience, and capabilities than interactive agencies. The right choice of an agency will also allow you to take advantage of a larger range of options, which will be very comfortable. Choosing an agency is not difficult or time-consuming. It consists only of comparing 3 types of agencies on the market and choosing the right one for our purpose.

Marketing Agency

Marketing agencies are the first type of agency on the market. They are one of the most popular among others thanks to a wide range of services. Marketing agencies offering a very large range of services operate both in the real world and on the Internet and offer a comprehensive approach to promotion. Their task is to create marketing strategies, consult in this area, conduct brand promotion, promote the product through events and actions in the real world, or create brand brands. Marketing agencies also offer help in creating and operating advertising campaigns, e.g. on Google or on Facebook and social media. Additional services of marketing agencies may include, for example, creating viral marketing campaigns, mediating with influencer marketing or creating, operating and promoting online stores.

The biggest advantages of this type of agency are their size and comprehensive provision of services – both in the network and in the real world. Such agencies most often have headquarters in the real world and employ a large number of employees on a stationary basis. In addition to the reputations of these companies, they are also not anonymous, which helps in their verification.

Marketing agencies are definitely worth choosing in a situation where we use many different forms of marketing, e.g. internet and landline marketing, or we care about the highest professionalism resulting from the size of the agency. In the last aspect – size and reputation, the easiest on the market among marketing agencies is to find experienced and reputable companies. Marketing agencies are also worth choosing when we create a new brand and develop it.

The marketing agency will have many services to offer, thanks to which we will not have to use the help of several agencies that perform individual elements of promotion and marketing.

SEO Agency

SEO agencies are agencies that deal with website positioning. Most often, they are agencies specialized in this element employing positioning and its specialists. SEO agencies mainly offer positioning services and related activities. Certainly, it will be website optimization, SEO audit, writing SEO texts, local positioning, Google Voice Search positioning, and link-building, etc.

SEO agencies also often offer additional services, which will be copywriting, word-of-mouth marketing or website development. The services of such agencies can usually be used comprehensively, commissioning the entire work package or individual services, e.g. SEO copywriting or website optimization. Specialists employed in such agencies are up to date with algorithm updates, learn about the latest positioning trends and have extensive experience.

SEO agencies are worth choosing in a situation where we mainly care about positioning the current site or creating a new one and making it high in search results. Thanks to this, we will have at our disposal specialized agency employees who will certainly provide services at a high level. If you want to take advantage of additional services, you will probably find among them other ones, such as those of an advertising nature, etc. Usually, SEO agencies are charged for the work done – slightly less often “for results”, so you should choose a reputable and proven agency.

Interactive Agency

Interactive agencies are somehow a combination of marketing agencies and SEO agencies. They operate on the internet and deal with broadly understood internet marketing and online advertising services.

Interactive agencies are designed to make the customer as visible as possible on the web and benefit the most from it. The most popular services they offer include – creating websites, creating advertising campaigns, social media profiles, implementing online marketing campaigns according to customer assumptions, brand promotion, whisper marketing, brand promotion, etc.

Interactive agencies have the competence of SEO agencies and some of the competencies of marketing agencies – related to the internet itself. This solution is definitely worth using if you want comprehensive brand promotion on the web and you want to focus only on such a goal. In such agencies, we will find a very wide range of internet services and we will be able to conduct many different activities related to our business in the network.

There are far fewer interactive agencies on the market. Their popularity may stem less from ignorance and lack of customer rapid development of this branch of industry, and the fact that many agencies do not want to offer the general Internet services and will offer eg. Seo specialist services or the widest range of services being marketing agencies. Interactive agencies do not provide services in the real world. So if we have, for example, a stationary business and also plan activities in the real world, a marketing agency will be a better choice.