Local Business Website Features You Must Have


If you want to attract shoppers to your local business you need to include these features on your business website.

How to Promote Your Local Business Online

Are you a local business, as in having a brick-and-mortar store? In that case, there are certain local business website features you can include on your business website that will drive more traffic to your online presence as well as through your front door! This is not about basic web design trends you should follow, or which web development platform is best for your needs.

Instead, we want to focus on the special features your local business needs to really stand out. Apart from basic design and functionality features that every business website should have there are certain additional features that every local business site should have. These are the features that make your customers love to stop by. But you may find it difficult to figure out what these key features are. There are very few resources on the internet dealing with the design principles for a local business site.

The following infographic walks you through a basic website for a local brick-and-mortar business from header to footer. It lists info on what to include on your service and product pages, your blog, your contact info, and related sections of your site. And it also covers some basic considerations for functionality, as well as telling you what you must avoid! Don’t skip that last part!

53 Must-Have Local Business Website Features

Infographic Source: WebAlive

By following these steps you should be able to build or update your own local business website. If you already have an existing website for your local business you may only need to update or add a few things. But if you are either starting from scratch or notice that you are falling short on over half of our local business website features you may want to consult with a professional web designer.

Need Help Creating the Perfect Business Web site?

Here at ESPRESSO.digital, we offer a full range of website consulting and design services for local businesses of all kinds, including brand strategy and design, website design and development, search engine optimization, and business website hosting.

Feel free reach out to us and learn more about our mobile-first WordPress web design services. Our team can help you determine exactly what type of website and content you really need, and help you create the online presence you need to drive more local consumers to your business. All you have to do is click the button below. The highly caffeinated team is here to help!

How are You Marketing Your Local Business?

Does your online presence include some or all of these local business website features? Is it helping you attract local consumers and meet your business objectives? Or are you missing some or many of them? How is that affecting your online presence? Please feel free to let us know so our audience can benefit as well, and grab our feed so you don’t miss our next post! And feel free to share our post with your audience!

Thank you! We appreciate your help to end bad business websites, one pixel at a time!

By ESPRESSO Team Mobile-first experts translating innovative web design ideas into measurable business results! @ESPRESSOcreates