Make Incredible Facebook & Instagram Stories

So many businesses have moved their business ads from Facebook and Instagram feeds to stories and why not, as this has resulted in better results in a lower budget.

It is crucial that one must take advantage of this situation while it lasts. Stories provide a great platform for you to advertise your business and since it is the latest platform to advertise on social media it will produce the best results. Ad stories even cost less than ad feeds so it is the best available platform.

So, below we have written for you a guide to make great ad stories.

Create Your Ad

The first thing you have to do is create your ad. All you have to do is create an ad which is eye-catching and absorbing. Short video or images for stories must be illustrative and engaging. Once you are done with this part all you have to do is set up the ad campaign which is quite simple.

Create Ad for Your Stories

The first important thing for you to understand is that you need to create an ad for your stories. As you are aware that Facebook allows feed ads to be published on your stories, but you shouldn’t do that as it will not produce the same results you are expecting.

The reason is when you use your feed ads for Stories the content will not look same as stories content. Facebook will simply fit the image and if the characters are greater than 190 then it will be curtailed. So it is important that you create ads for stories and such an ad will stand out from all other stories

Follow the Recommended Ad Specification

These are the following recommended specification for images and videos for stories.

For images recommended resolution is 1,080 x 1,920 pixels and minimum resolution is 600 x 1067 pixels. After that, the maximum file size can be 30MB while recommended file types .jpg or .png. For videos minimum and maximum resolutions are the same as the images while the maximum size of the video can be 4GB and file type can be mp4 or .mov. You can make your video as long as 60 seconds. Lastly, the supported codecs are H.264 and VP8 for videos and AAC and Vorbis for audio.

Make It Simply the Best

It is best for you to make your ad simple as the simplicity harnesses the best results. But making a simple ad can confuse you as to what you should add to your ad as there are many things to put into the ad.

To make things simple just follow these rules while you are making your ad. Firstly use relevant and creative background image which will illustrate your business and what you are offering. Then to make things more interesting ad a simple, short but descriptive caption to help the audience have a good understanding. Lastly, use 2-3 good graphics to make it eye-catching to the user.

Making it simple generates better results and it allows for less $ per-click.

If you haven’t used stories for ads before then try using them for your business and see what results are in store for you. You surely won’t be disappointed.

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