Mobile Marketing Strategies to Expand Business Online

CreaBiz Studio
  • Date Published
  • Categories Blog
  • Reading Time 6-Minute Read

The increase in the use of smartphones and other mobile devices means that your business should consider implementing mobile marketing strategies to expand online business.

The increase in the use of smartphones and other mobile devices along with some apps, to facilitate mobile users in many ways, has become a common feature these days. People routinely search various websites to find something interesting for them. This is why the mobile website design of your business should be unique, interesting and effective so that it can attract mobile phone users and help in promoting your business.

Most business website developers use various tactics while creating the mobile website design for your business so that you can increase your customer base by reaching new audiences and grow faster. These tactics may include promotional coupons, QR codes, improving SEO ranking, banners, and connectivity with social networking sites, etc. This article describes how mobile marketing tactics can help in promoting your business.

Providing Featured Coupons

Out of 100 people, around 10-25 people redeem the coupons collected by them. This means if you manage to seduce 100 potential customers to obtain coupons offered at your site then you could manage to close 25 sales. Your mobile website design can be made attractive and enticing by encouraging the impulses of the customers and driving the sales through featured coupons on it. The developers of your mobile website allow you to create online coupons suitable for your business as and when required. These benefits will attract more customers to your website.

Creating Mobile Apps

Mobile apps can also be created and offered in mobile website design to attract more visitors to your website as it will provide them with more information, fun, and utility. These apps will help to increase your income in many ways including the direct sale of the app, using them for mobile marketing, for providing customer services and promoting your brand. You could create apps for engaging contests, surveys, and votes. You don’t have to spend a fortune on adding these simple apps to your mobile website.

It has been proved through research that a small investment in creating mobile website apps can increase in a large number of mobile visitors to your mobile website. Your app should effectively promote your business, whether in the shape of a tool, game or any other interface. It should satisfy and value the needs of your customers.

A Facility to Get QR Codes

You are also allowed by the mobile website developers to generate QR codes on your mobile website design so that you can improve traffic up to 10 times to your website by directing people towards your website, specific page or feature on your website. You can use these QR codes on signs, TV advertisements as well as on your printed marketing materials. People can scan this code with their smartphone to access your mobile website.

Banner Ads

Using banner ads while developing the mobile website design can not only improve the design of your web page but also improve search results on mobile phones. You can successfully attract mobile users to your website by displaying banners on it.

But one thing you should keep in mind while using these banners on your mobile website that they must be in the proper size and should not overwhelm the content of your site. They should be small in size with very few graphics and readable font, keeping the small size of the mobile phone screen in mind.

Features to Improve the SEO Ranking of the Website

Your mobile website design should help to develop SEO ranking on mobile search engines. The rank of your mobile website automatically rises when searched by the mobile phone users through the main mobile search engines. The developer of your mobile website should use relevant SEO features including keywords and content so that the mobile search engine can easily access your website.

Using Loyalty Programs

What about seducing 20-30 customers daily from your existing client base in those dry days? Yes, you could force your old customers to buy something fresh during the offseason by offering attractive loyalty programs. Such programs are found to be more fruitful for new businesses in mobile marketing. In this way, they can encourage their customers to visit your website repeatedly to check their position on the graph and other offers to earn more points to redeem their loyalty reward as soon as possible.

Increasing Traffic by Connecting with Social Media Sites

Only Facebook has more than 1.4 billion active members. But there are dozens of social media sites that have millions of active members. Moreover, these members are visiting these social media sites more often than not and spending trillions of minutes. Could you afford to miss such enormous pools of internet users? No, never. The developer of your mobile website design can automatically attract massive traffic to your mobile site by pulling the content of social media sites including Twitter, Facebook, or YouTube, etc. to it. By using the ‘tell a friend’ feature of the social media networks, your mobile website will automatically be shared by their visitors whenever they will email them. Similarly, they can check their social networking account while visiting your mobile site using various services.

Sending Text Messages

Hardly any person ignores a text message. In fact, more than 95% of the messages read within 15 minutes of delivery. Yes, both SMS and MMS are very powerful tools as far as marketing is concerned. The facility of multimedia message service (MMS) and text message (SMS) provided on your mobile website design will also allow you to reach your customers in a very simple and affordable manner. You can inform your customers about promotional offers as well as new products introduced on your mobile website by sending text messages to them. You can also send videos or pictures of the products through MMS.

So, you can considerably increase traffic to your mobile website by using any of the above said mobile marketing tactics in your mobile website design. To get an effective mobile website you should research the potential of your targeted audience and the ways to increase their response to text-oriented marketing. You should be aware of the suitable time and type of message to send text messages to them so that they can effectively respond to it. So your website developer should be competent to adopt such techniques that can effectively promote your mobile marketing.

The unique concept of mobile marketing can certainly help you in expanding your customer base. At the same time, you would be able to retain your customers and increase the value of each client. Make the most of mobile marketing and take your business to an unprecedented level.