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Book Promotion Strategy for Ireland-based SaaS Company

  • Status of the Project Proposal Ongoing
  • Start date
  • End date
  • Budget estimation Open to agency estimate

About the Company

We provide software that helps finance teams control company spending.  We do this for companies across a range of industries including construction, facilities management, events marketing, video production, hospitality as well as education.  We handle more than a billion dollars of spend for these companies each year.

Goals and Objectives

As part of a content campaign, we have developed a 120-page book outlining more than 30 strategies for managing spend and improving margin within SMBs.  We now need to promote the book, raising awareness of our brand. The success will be measured in free chapter downloads from book.procurementexpress.com as well as book sales via Amazon and other outlets. The aim is to drive 200 downloads and 50 sales.

Scope of Work and Deliverables

In the 1st round, please include the following in your project application:

  1. Short presentation of your agency references
  2. Short presentation of your team (who would be in charge of the project)

We will provide you with an additional project info if you enter the 2nd round.

Budget Estimation

Open to agency estimate