Funderbeam, a funding and trading platform for high-growth private companies, is aiming to redefine its digital marketing strategy on Facebook and LinkedIn.
About the Company
Funderbeam is a funding and trading platform for high-growth private companies. It helps founders raise funds beyond borders and provides access — and unique liquidity — to early stage equity investors.
For founders, Funderbeam provides access to a community of high quality, active investors who can add value to a project — plus, founders are able to have a clean cap table. The cost of raising capital is also significantly reduced via automated online processes.
For investors, Funderbeam provides access to a community of ambitious growth companies — and the liquidity afforded by potentially being able to get in and out whenever needed. Each business has a lead investor who will act as an ambassador for the deal.
Funderbeam was founded in 2013 by Kaidi Ruusalepp.
Kaidi had led Nasdaq Tallinn as CEO since 2005, noticing many inefficiencies in the public markets. Companies list late and at high costs, meaning investors can’t access good growth companies. In addition, many investors have a poor understanding of how to succeed in the market and typically buy high and sell low.
The idea came to create a game to teach young people how to invest, using startups as a more relatable subject than stocks. Even before starting development, the game evolved into what Kaidi really saw a need for: A platform where investors could efficiently invest and trade companies while in their growth stage.
In early 2016, Funderbeam Markets launched with the first four companies raising funds, and shortly after they were trading on the secondary market. In August 2018, Funderbeam started operating as a regulated UK entity, Funderbeam Markets LTD, after being authorised by the UK Financial Conduct Authority. Up to now there were more than 37 projects funded on Funderbeam.
Goals and Objectives
Since Funderbeam is aiming to generate projects on a global level, our primary goal with this project is to increase our follower base on social media in the South East Europe Region.
As a platform that must have eager investors when companies decide to “go public”, our follower base needs to be bigger in order to satisfy the supply side fast. Hence, we see a lot of room for utilization of social media networks, primarily Facebook and LinkedIn. The go-to-social strategy would need to focus on advertising possibilities that Facebook and LinkedIn offer. This would include brand awareness and lead generation campaigns.
Scope of Work and Deliverables
In the 1st preliminary round, please include the following in your project application:
- Short presentation of Your Agency Value and References
- Short presentation of Your Team (who would be in charge of the project)
If you will be chosen for the 2nd round, please expand your project application with the following documents:
- Project plan with activity breakdown and schedule
- Cost estimation
We will provide you with additional project info if you enter the 2nd round.