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Full-Service Agency for Global Razor Brand (Croatia)

  • Status of the Project Proposal Finished
  • Deadline for Pitching

About the Company

Our brand is a new challenge name in personal care, but we’re a company of established and famous category driving brands. Currently, our brand ranks #2 in a global razor category, while it is a leader in innovation.

Competitor Analysis

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Goals and Objectives

Our main goals with this project are the following:

  1. To generate trials (disposables, systems)
  2. To build awareness of the brand

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Scope of Work and Deliverables

The project scope includes the following:

  1. Shopper in-store activities (educators, special mechanisms, secondary positioning, floor stickers, wobblers, prize games, daily small prizes)
  2. Influencer promotion of products connected with certain retails in the market (i.e. DM, Bipa, Kaufland, Konzum)
  3. Public relations activities with the goal of highlighting the quality of the product (in-magazine sampling)
  4. Out-of-store events (i.e. Jarun lake, big shopping malls, barber shops)

Project Scope

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Agency Selection Criteria

We are exclusively looking for a Croatia-based agency with the team fluent in both Croatian and English and strong experience in the Consumer Goods sector. If you believe your team is the right one for the job, please submit your pitch through TDA.

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