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Marketing and Content Creation Strategy and Execution for an International Movie Streaming Service

  • Status of the Project Proposal Finished
  • Deadline for Pitching
  • Budget estimation Open to Estimate

About the Company

The client, which is based in Spain and recently closed a funding round, is operating in the video streaming sector within the highly competitive entertainment industry. They are operating in several markets across the globe (Europe, Asia), and they are planning to expand to the new markets down the line (specifically, the Americas and Africa).

They are an established brand that recently had an investment round, that has a great number of positive reviews and satisfied customers. With a proven track record in international expansion, the client has the knowledge, experience, and references on a global level.

Goals and Objectives

The company already has a number of clients from countries including South Korea and Russia, and would now like to focus on raising brand awareness via social media channels in those locations since these are key markets for the company. They are planning on penetrating other markets at later stages.

Scope of Work and Deliverables

Due to their growing business, they are looking for an agency to help them manage their social media presence, as well as create content for it (copywriting, graphic design, video production). They are also open to having the agency help with their overall marketing strategy, as well as its execution. There will be a need for assistance with advertising campaigns, and for translation – localization (English and Korean).

One of their main goals is to increase their number of followers, as well as engagement.

They currently operate on the following platforms:

  • Instagram
  • Facebook
  • YouTube
  • TikTok
  • Vimeo

They already have Social Media Accounts aimed at the target markets (i.e. accounts in English, Korean and Russian).

Project Timeline

  • The client would start working with the digital service provider as soon as possible
  • The cooperation itself would be long-term

Target Audience

The target audience is the general public that enjoys watching mini-films on online streaming platforms

Agency Requirements

The agency should be located in Croatia.

The agency needs to understand clients’ business and how to engage with the target audience since its plan is to become one of the most recognizable companies in the entertainment (specifically video streaming) industry. 

Predefined Expectations

The client will share brand guidelines and content from previous posts to set expectations and give a better overview of what is expected of the agency. They also expect the agency to be available for weekly sync meetings.

Budget

The client has an open brief and would like the agency to suggest a realistic budget for the following:

  • Content Creation (Copywriting, Graphic and Video/Audiovisual Production)
  • Social Media Management
  • Advertising
  • Translation/Localization

Budget Estimation

Open to Estimate

Download Agreement

If you’d like to pitch for this project, you’ll need to agree to the terms and conditions outlined in this document. Please download this template, fill in the information as indicated, and attach a signed copy with your application.
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