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Media Buying (Facebook and Google Advertising) for an Online Learning Platform

  • Status of the Project Proposal Ongoing
  • Start date No Time Limit
  • End date No Time Limit
  • Budget estimation $200,000 - $300,000

About the Company

We create info products in the personal growth and wellness space. Our products are in English but we are now expanding into Spanish speaking countries.

Goals and Objectives

We are looking for media buying partner(s) (Facebook & Google) to help us expand our reach in Spanish speaking countries, particularly in Latin America.

Your main performance indicator will be based off hitting ROAS (return on ad spend) of 100% within a 30 day period based off our internal tracking system. If you are able to outperform that KPI, we are willing to keep scaling until we hit 100%.

Our media buying partners in English have done exactly that and so we know this is possible.

Although the main performance indicator is based off 100% ROAS, we would also appreciate a partner who can help us localise our funnel and ad copy so that it speaks to more to people in Latin America as opposed to Western countries.

Also, our capacity to provide new creatives will be limited to once every 6 months.

Scope of Work and Deliverables

In the 1st pitch round, please include the following:

  1. Short presentation of your agency’s references
  2. Short presentation of your team (who would be in charge of the project)

We will provide you with an additional project info if you enter the 2nd round.

Budget Estimation

$200,000 - $300,000