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This Project is Finished

New Visual Identity and Website for Outdoor Advertising Company

  • Status of the Project Proposal Finished
  • Start date
  • End date
  • Budget estimation $40,000 - $60,000

We are a media company that needs a new visual identity and a website. The logo needs to be modernized, and our website should support our upgraded sales process.

About the Company

We’ve been present on the Croatian market for more than 20 years. During that period we’ve established ourselves as the industry leaders but our visual identity hasn’t been changed since.

Goals and Objectives

Our goal is to align our visual identity, primarily our logo, with what the company has become in the eyes of our clients along the way.

Scope of Work and Deliverables

A very important part of our project is the website. It must appear bold and communicate the power of our service and benefits it brings to our clients. It should focus on multimedia content, photographs and videos rather than text.

The agency should help us develop user-friendly navigation through the services we offer and enable our potential clients to ‘try out’/virtually experience those services. Virtual interaction should help our clients find the type of service that fits their brand the most.

‘Google Earth moment’ is extremely important in our industry as well. Our website should have a great map and street view segment/system supported by photo and video content.

All the interaction with our services taking place on our website should give our team a better insight into the behavior of our clients and potential clients.

Branding

  1. A new logo
  2. New brand book
  3. Stylized website/online presence (graphics, color schemes, etc.)

Pages and Subpages

  • About Us
  • Our History
  • Available Advertising Spaces (with Google Maps & Google Earth integration)
  • Pricing
  • FAQ
  • News
  • Contact

Deliverables

The project application should include:

  • The agency’s credentials
  • Project plan with activity breakdown and schedule
  • Cost estimates

Budget Estimation

$40,000 - $60,000