Rebranding of Dental Company

We are a small private dental clinic for aesthetic dentistry, implantology, and facial aesthetics which makes you eagerly expect your next appointment. Quality is what counts. Not quantity. The concept of the individual and thorough approach is based on our knowledge, skills, and experience.

Competitor Analysis

Founder Background

The founder is specialized in aesthetic rehabilitation in fixed prosthodontics. He has attended Master courses of the best world experts such as Claude Sieber, Gerald Ubassy, Shigeo Kataoka, August Brugera, Oliver Brix, Olivier Tric, Shoji Sasaki, Naoki Hayashi, and others. His work experience of over 20 years includes making crowns and bridges for more than 7,000 satisfied patients. In 2018, he opened the dental clinic with the goal of attracting international customers. His fluency in English, Italian, and German certainly help in daily business operations.

Our idea is to merge our dental clinic and dental laboratory into one brand, with a new name and website.

Previous Efforts

In the past, we had a freelancer building and maintaining our web presence. As our brand is growing, we want to establish a long-term relationship with an agency that would take care of our complete web presence, including web development and maintenance.

Project Goals

With this project, we want to achieve the following project goals:

1. To merge two of our brands into one and create a unique brand design strategy
2. To redesign our website according to the new brand guidelines
3. To implement all relevant search engine optimization practices on the website in order to create a good foundation for any future marketing activities

Project Scope

Target Market

Our target markets include Western European countries. As dental work is pretty expensive in this region, we can be very competitive in terms of pricing and providing a comfortable dental but also touristic experience.

Agency Selection Criteria

We invite all agencies that are interested in the project to submit their agency presentations with accompanying references about their past projects. It is a plus if the agency’s team speaks languages other than English, but it is not mandatory.