Social Media Campaign for Coffee Brand

We are a UK-based brand of 100% Papua New Guinea coffee. As big corporations decided to promote average-tasting coffee, we started a brand which respects the traditional ways of growing, picking, and drying of coffee beans. With a small factory in Papua New Guinea, our company is one of the world’s few coffee brands that directly run the complete operations, from the growth and selection of beans to the marketing and sales.

We decided to upscale the company to another level. Until now, our brand was the only coffee brand sold through door-to-door sales. The main goal of this project is to create a complete online experience around our products across different social media networks.

We are very open to different proposals. Hence, we would like to see quite diverse and creative proposals from agencies across the world.

In this first round of selection, please send your agency’s work references and two social media activation proposals.