Pros and Cons of Using Instant Online Logo Generators

Your logo helps your brand to communicate in a way that words cannot. It is your point of identification, it carries your brand’s values without having to say anything. When done right, it establishes a connection between you and your customers.

Making logos can be a really simple process… for some. You only have to choose between a set of colors, beautiful fonts and shapes, but the truth is entirely different. The “choosing” and “putting” involves so much more than what it seems. You need to first understand each color and its psychological meanings, the different typefaces and the impressions each brings. The design world is quite complicated, and sometimes, businesses don’t have time for it.

Every business wants a logo that’s powerful, but also wants it to be cheap and instant. Due to the heavy list of tasks owners have to juggle before the business launch and the tight budget it requires, professionally created logos are less prioritized and few businesses, most commonly the small-time, start-ups, consider instant online logo makers as a good place to start.

Every business wants a logo that’s powerful, but also wants it to be cheap and instant. Due to the heavy list of tasks owners have to juggle before the business launch and the tight budget it requires, professionally created logos are less prioritized and few businesses, most commonly the small-time, start-ups, consider instant online logo makers as a good place to start.

In this blog, we will try to understand the reasons why you should and should not use online logo makers for your business.

Pros

1. User-friendly

Online logo makers are commonly easy to use. No need for you to have extensive experience to create one. You just have to search for a template and a set of samples will be given right away. Shapes and all other available elements are also available and all you have to do is to drag and drop them on your working sheet.

2. Affordable

Partnering with a professional designer is expensive and online logo makers can save you a bunch of cash. There are design elements in these platforms that you can use for free, there also are exclusive features and elements available that require a premium subscription, but still is cheaper than hiring a human professional.

3. Revise as many times as you can

The additional fees per edit and revisions make hiring a professional graphic designer a lot more expensive. Using instant online logo makers allow businesses, especially the small ones access to cheaper logos, and lets them customize and tweak the project as many times until they are satisfied. Miscommunications and messages going back-and-forth can also be prevented since it is you alone who will work on the project.

4. Work instantly

Logos created with online logo generators can be produced within a day or even for an hour or two since templates are already available. With this, you will be given extra time to focus on some other elements of your business like working with your investors, creating advertisements and refining the products you offer.

Cons

1. Lack of originality

The design options popping out instantly on your screen are the same options offered to others who are also using the platform which means that the choices are confined and limited. Being offered limited design choices makes your brand more prone to having a logo that looks exactly or almost the same as others. You know, business logos can show some resemblance to another sometimes, but isn’t it nice if you have your own, unique content?

2. Lack of Creativity

Sure, logo makers provide instant designs that are pleasing to the eyes. But these preformatted templates won’t allow you to express your creative side. Your skills and desires will be restricted by the options available and the features the platform allows you to access.

3. No personal touch

An online logo maker also limits you from getting a personal connection with a professional graphic designer. Since you will be working on your own with the help of an instant design platform, you won’t be able to ask and receive opinions and suggestions from a real professional. Sooner, you’ll ask yourself “Am I still on the right track?”

4. No access to copyright

Since all the templates are available to be used by anyone and the materials offered in the platform are not yours, you do not have the legal capacity to secure your copyright and trademark so others will not be able to use it.

People might forget the name of your business, and it’s your logo that will help them reconnect to your brand. If you consider online logo makers to be helpful, lots of options are available on the web, but if you’re seeking one that creates a positive recall to the market, partner with professionals. Choose Virtuoso Creative Solutions.

Contact us at virtuoso@athl.com.hk