Proven Techniques For Promoting Affiliate Products Online

There are many different and diverse paths you can take when creating your plan. We encourage every aspiring affiliate to find out which strategies work for them by trying different things. However, there are some tried and true methods that have worked in affiliate marketing for years. Without further ado, here is our rundown of the best affiliate techniques out there.

Reviews for Products and Services

Publishing reviews that contain affiliate links has been one of the most effective trends in the performance marketing niche for a long time. This is true because reviews in and of themselves are some of the most popular content on the internet. However, this means you will have to rise above the competition. Here is how you can do just that.

Actually appreciate the product or service you are promoting.

This means choosing to promote a product you have tried out beforehand. Sure, promoting any and every company that wants to work with you is much less difficult. Also, it can seem like easy money. However, would you continue buying from a shop famous for offering products from shady companies? There is nothing that can make your reputation tank as promoting bad products.

Be honest.

This means pointing out a slightly negative aspect of the product or service you are promoting. This way your readers will understand your integrity is important to you. That is why it’s important to appreciate the product beforehand.

Don’t be afraid to use your voice.

Your visitors come to your site because they appreciate your point of view. Thus, the way you express yourself is your strongest suit. Whatever your approach may be – being witty, snarky, insightful, or detail-oriented, your audience will appreciate it. Additionally, your visitors will feel like they know you, which builds even more trust.

Time-limited Offers

Using different cashback models has become one of the most powerful tools in online marketing. This is true because everyone likes a good deal. Pair it with the fear of missing out and a ticking clock, and you get the formula for success. Of course, there are some negatives to using discounts or coupons too often. Some of them include

• Customers not wanting to buy for regular prices
• Reducing your own profit
• Visitors growing tired and wondering if there really is a discount at all

For these reasons, you should include discount codes and coupons only after filtering your audience. In other words, age, gender, location, and online purchasing history are some of the main factors to consider. Another popular model is offering the discount only to a certain number of visitors who take the offer early on.

Different Forms of Media

Some affiliates firmly believe the time of the blog is long gone. While we don’t necessarily agree with that statement, we can not overlook the power other forms of media have within the market. The 2010s were the decade of video content. Many people consider Youtube to be their main source of entertainment. Thus, there is no reason not to give a video making a try. In this case, you can give your product promotion a visual component, which can, in turn, give you an edge over the competition. The truth of the matter is – people like seeing how things work before they decide to buy them, and you can appeal to this curiosity.

Another form of media you should consider is the podcast. While video can rely on your personality, a podcast has to. Thus, this format is better for affiliates who are more on the influencer side of the spectrum.

Creating a narrative around a product or service is a great way to catch your audience’s attention. If you manage to do so through a compelling story or showing everything purchasing that item entails, you are sure to pique more people’s interest.

Social Media

Social media is here to stay. It has become a part of our everyday lives and people spend more time on different online platforms than they care to admit. On the other hand, many companies have used this expansion of different social media platforms to promote their products.

The sheer number of different platforms can be a source of problems for affiliates. It is difficult and time-consuming to be active on every single social media. Fortunately, you don’t have to be on any and every social media site. Even before you start planning your social strategy, you should analyze your audience. This will help you create a so-called customer profile, which will, in turn, point you toward the social media platform most used by people of that profile. You should then focus your efforts on one or two platforms.

Another way to use your audience data is to pinpoint when is the right time to post. Choose the day of the week and time of the day your audience is most active online. That is the time you should be posting too. Being active on social media is great for growing your audience because most platforms allow people to share your posts and make them more visible in a very short amount of time.

Email

Last, but certainly not least, the method we will discuss today is email marketing. You may not think so, but email is still a powerful tool to generate leads. Still skeptical? Let’s reconsider.

The internet is still relatively young, but people’s behavior online has changed in many aspects. Most people aren’t giving out their email addresses to just anyone anymore. This makes expanding an email list more difficult than before. However, it also means people are more likely to pay attention to the emails they do get. In other words – if you do get someone to give you their address, you will know they are interested in what you have to offer right from the start.

Whether you are looking to expand your email list, sell a product or expand your reach, the quality of your content, no matter its format should be your top priority. People need to feel a connection to you or your brand, and that can only be done if you offer them great value first. So – be creative, put effort into your content, and watch your business grow!