Search Engine Optimization Basics: 5 Essentials You Need For Ranking Your Content


In this blog, we have listed down the essentials of Search engine optimization you need in order to rank your written content.

Search Engine Optimization Basics: 5 Essentials You Need For Ranking Your Content

Search Engine Optimization has been going forward since its early adaptation way back in the 90’s with the first engine and on each successive day providing cherished support to many people to turn their small startup business into a big business in the twinkling of an eye.

Search engine optimization (SEO) is a means by which you can get a chance to see amazing things happen to your online content. It is a place where things can, at times take long or sometimes it is a matter of blinking your eyes and magic comes to occur leaving you perplexed.

You may as well be getting perplexed right now as to actually being said. Well, to help you grasp all and to make things little easy for you, I have listed down the essentials of Search engine optimization you need in order to rank your written content, so go through:


Stop writing about everything. Instead, focus on the core niche and position it… Catch your niche, and give your best shot!

The world is demanding and so is the search engine — Google. One research sheds light on the current situation which say, search engine publishes nearly two billion blogs or more on a daily basis. The stats are high and smack one to put maximum efforts to allow his/her work to stand out in a crowd. One way to do so is to keep your eyes on one topic and give your full. Ask yourself the question, about your passion, what drives you, what interests you — bring it in the light and get the best from it for the world.


Write, not using big words, instead use simple, interesting, and informative words so that people can reel it off and it slides through the brain and goes straight to the heart.

Getting your work a glare of public is all we want after spending quite a few hours on research, penning down the ideas, and on optimization which is more important than anything. The fresh and “10x content,” as coined by Rand Fishkin is a key to be in search engine for a good long time.

On the other hand, extensive content does not make your content better — then what makes the content good? Let’s ask Google!

Google has quality guidelines for optimizing the content:

  • Pen down your ideas for users, not for search engines.
  • Don’t cheat, mislead, or misinform readers.
  • Avoid using tricks intended to improve search engine rankings.


Incorporate relevant short-tail and long-tail keywords for specific topics to drive traffic to your site and promote your products and/or services to the world.

Along with quality and well-optimized content, the incorporation of the appropriate keyword in the content is also important. The keywords are the phrases that you and billions of other people are using to search any product, service, company in an engine.

When it comes to the keywords, there are two types — Short-tail keywords and long-tail keywords. The short tail is short phrase usually one or two words. Their length makes them less precise than searches with more words. Long-tail, on the contrary, is long usually comprised of three or more words. Let’s take an example, the ‘egg’ is one word can be put in the realm of short tail and the phrase, ‘Recipe of scrambled eggs’, is a long-tail.

With SEO analysis, this has been perceived that as keywords get longer search engine gets smaller. And, when it comes to the volume, short tail wins against long tail. The shorter the keyword is, the higher the search volume. This way you can get plenty of organic searches. However, it gives you the low-conversion rate when compared to the long-tail keywords. Quite the reverse, long tail works like a bear in a forest. They can help you get high conversion rates with less competition and lots of focus.

Keeping the general rule in front of everything, one should aim for the following character limit within each of the Meta content:

  • Page Title — 70 characters.
  • Meta Description — 160 characters.
  • Meta Keywords — 10 keyword phrases or less.


Spend quality time in KGR research and get desired outcomes to get in the top ranking!

What is keyword Golden Ratio or KGR? Well, it is a new methodology simple enough to understand and easy enough to implement and get you ranked in the top 10 list in less than 30 days.

You can get a huge chance to rank in the top 100 when the number of search engine results that have the keyword phrase in the title divided by the local monthly search (LMS) volume, where the LMS is not more than 250 or KGR is less than 0.25.

This golden methodology uses search volume and keyword placements for article titles to discover low competition keyword opportunities. If it comes up with .25 or a lesser amount of it, then you have a Golden Keyword. And, on the contrary, a ratio of .26 to 1, or more than 1 is considered not really worth targeting, unless you have other reasons to target the keyword.

The process/implementation is as easy as a pie:

  • Spend quality time on effective keyword research
  • Find the local monthly search for those keywords (LMS).
  • Take out any keywords that have LMS exceeding 250.
  • Use the search engine to obtain information for the “allintitle.”
  • Divide the allintitle by the local monthly search.
  • If the outcome is lower than 0.25, write content on that subject!


People all around want to discover your website. Build trails and giant, blinking emblems that lead them there.

This means you need links and get other websites to link back to your website in order to improve search visibility. Link building is another way to give your work the attention of the world it deserves. Links are the streets between different pages. Simply put, it is a promotion of your website with the goal of securing hyperlink to your page that will boost your organic ranking to the top.

Not limiting the importance of the strategy, it also tends to help you with building a relationship with others resources.

Be mindful of the essentials mentioned above. Keeping these essentials in your mind and in your content, give your content attention it deserves.