Signs Your Website Needs a Redesign

  • Date Published
  • Categories Blog, Research
  • Reading Time 4-Minute Read

Redesigning your website can be a game changer for your business. Read this article to see if these signs apply to your website and business.

Your website is one of the most essential elements of your digital marketing strategy. Some would argue that a website is perhaps the most essential part of your business. A website not only has detailed information about your products and services but also has your brand story. Through your website, your existing and potential customers can get a better understanding of your business and what you stand for.

In this day and age, almost every business has a web presence but that’s not nearly enough. Since trends come and go in the blink of an eye, it is vital for businesses to stay up to date in order to stay relevant in the industry. If you believe your website needs a redesign, you’ve come to the right place. Here are a few signs your website might need a new design.

It’s Not User Friendly

According to research, up to 88% of your potential customers will not return to your website if they have had a bad experience the first time. A website that has too much going on can easily overwhelm someone who is casually looking around. You maybe just trying to showcase your wide product range but remember – it can easily backfire. Your website should be easy to figure out and even easier to browse through which will only increase your chances of potential customers visiting again.

It’s Outdated

If your website hasn’t been updated for more than 6 months or a year, you are very likely not up to date with the current design trends. Trends on the internet come and go pretty quickly which means you have a lot of competition – with yourself. It is vital to have a website that has fresh and memorable design techniques which will make it easier for the client to remember you. Some of these include page motion animations, responsive logos, dynamic gradients and even hand made illustrations.

It’s Not Responsive

Nowadays, there is a higher chance of people browsing your website with their tablet or phone rather than a computer. This is why it is crucial to redesign your website to make it mobile phone friendly. Nothing is more annoying than browsing a site where you accidentally keep clicking the wrong link or can’t seem to find how to get to the next page. Having a tablet and phone friendly website means more traffic on your site – no matter what time of the day.

It Has Poor UX Design

User experience (UX) design is compulsory if you want your website to be a hit. Besides making your webpage look more aesthetically pleasing, UX design provides a great website experience to all your users. From valuable content to navigation, UX design makes everything easier. If your website has a poor UX design, there is a very high chance you might be losing clients, conversions and possible leads.

It Doesn’t Reflect Your Brand

If you’ve been running a business for a while, you know that it is very possible for your clientele and business model to change and evolve as the years go by. Your brand values changing overtime is completely okay but what’s not okay is that reflecting on your website. No matter what industry you are in, it is crucial to use your website to reflect what you stand for. Not only will it make clear what you’re all about but also give you an edge amongst your competitors.

Your website has a lot of potential to take your brand to a whole new level, but it is up to you to decide the right time to redesign it. While you may not have to redesign it very often, it is very important to know if your current website design is helping you achieve your business goals.