Sneaky E-Commerce Tricks and How to Avoid Them


The holiday season provides opportunities for online shoppers and shady merchants. Here is what you need to watch out for.

What Are Sneaky E-Commerce Tricks?

Of course online retailers are focused on increasing sales. Any successful business, bet it online or a brick-and-mortar store needs to make that a priority. But many online retailers resort to sneaky e-commerce tricks that many consumers are not even aware of. What may seem like a great deal or a convenient option may turn out to be something completely different.

With the busy holiday e-commerce season just around the corner we wanted to share some information outlining these sneaky e-commerce tricks, why you need to be aware of them, and how you can avoid them. Common tricks include enticing you to impulse shopping, location-based pricing that is not apparent, and quick checkout options that can expose your personal information.

E-Commerce Owners

As the owner of an e-commerce store you need to balance your desire to increase sales with the needs and expectations of your target audience. If you are currently using or considering any of these e-commerce tricks keep this in mind; sneaky e-commerce tricks may increase sales at the beginning. But as consumers become aware of your tactics you may actually have an increase in abandoned shopping carts. Be sure your strategies meet both your goals and your audience expectations.

Online Shoppers

Online shoppers need to be aware of these sneaky e-commerce tricks so they know how to spot and avoid them. What may seem like a great deal or convenience may cause significant problems down the road. For instance, free returns may be so complicated and time-consuming shoppers give up, and the e-commerce store keeps your money. Providing an email address will fill up your inbox with spam.

To help both e-commerce store owners and online consumers avoid getting hurt online during the holiday shopping season and afterwards we wanted to share this great infographic from Quid Corner.

Sneaky E-Commerce Tricks Ahead!

Courtesy of: Quid Corner

BONUS TIP: Think about the e-commerce shopping experience you expect from online stores you frequent. Then simply provide the same experience on your own e-commerce site. It really works!

Need Help With Your E-Commerce Site?

So, you are not quite sure where to go from here. We understand; fine tuning your e-commerce site to maximize online sales and still provide a great user experience can be tricky. Here is an idea for you; why not let our team help you figure this out?

We offer a full range of e-commerce solutions that are tailored to almost any requirement. Of course we can also design a mobile-first online presence for you and can help you with creative services, brand strategy and search engine optimization. Why not get started by reaching out for your free web design consultation?

Our team will listen to your concerns, analyze any problems and obstacles that stand between your audience and your e-commerce website, and how to overcome them. That way you can focus on running and growing your online business. Sounds good to you? Then why not contact us now?

Perhaps you have some recommendations or personal experiences with your e-commerce store or shopping experience. We would love to know about them. Please share them with our audience in the comments. Don’t forget to grab our feed so you don’t miss any updates. And help any online business owners among your friends and associates by sharing this post with them.

Thank you! We appreciate your help to end bad business websites, one pixel at a time!

By ESPRESSO Team Highly Caffeinated Digital Creatives @ESPRESSOcreates