The Best Link-building Tools for 2023

When it comes to building links to your website and marketing your services and products, you want to make sure that you are using the absolute best link-building tools out there. But which ones are those?

We asked ourselves the same questions and came up with a very generous list of link-building tools. Some of them are free, and many are paid, but all of them can help you achieve your link-building goals in some way or the other.

The Best SEO Link Building Tools

1. Google and Scrapebox

We’ve already prepared a comprehensive guide on Scrapebox, so we won’t go into great length on this right now.

Scrapebox, on the other hand, may be quite useful for acquiring links in the traditional manner, which is by writing for other websites, and you should use a query like “guest post” or “write for us”. The disadvantage is that you must use proxies, which can be expensive, so it may not be the most cost-effective option for link-building tools.

2. SEMrush Link Building Tool

If you have a SEMrush subscription, there are two functions, not just one, that can help you build links. The SEMrush Backlink Gap tool is the first, while the SEMrush Link Building Tool is the second.

The second is specifically designed to help you find and acquire some of the greatest backlinks for your specific field. You may add keywords, competitors, and prospects you’re most interested in, as well as organize your data properly.

We’d say that the SEMrush Backlink Gap tool is the first step you should take while perfecting your link-building plan. This tool, like Ahrefs, can be particularly beneficial for comparing your own site and pages to those of your competitors.

3. Ahrefs

Ahrefs is one of the most user-friendly link-building tools we’ve featured here. It has gotten even more user-friendly as the brand’s developers have refined and improved it over the years.

You can utilize the Site Explorer function of the program to investigate your competitors and the websites from which they have obtained links. You can also sort your results by “best pages by backlinks”. which should be useful if you’re looking for new content ideas.

With a 404 filter, you’ll be able to identify which pages on your competitors, sites are now dead, allowing you to contact the sites that are linking to them and ask if they wouldn’t be willing to replace their link with yours.

If you already have a page created, you can do the same thing. Just take a peek at its competitors’ pages and discover where their links are coming from.

4. Google Alerts

Google Alerts is an odd one, and while it won’t help you develop more links to your money-making website. it’s actually rather useful for tracking brand mentions.

Naturally, this may not work for many sites, such as those that rely significantly on affiliate marketing for revenue. However, if you have an eCommerce website and are steadily creating a brand, you may come across websites that reference your brand name but do not contain a link.

Although this isn’t especially beneficial for link building, you can utilize Google Alerts to monitor why and when your competitors are mentioned, and then you might be able to devise a strategy to get links by replicating their campaign.

3. Screaming Frog

Screaming Frog is of the most popular tools for resolving SEO technical concerns. But it’s actually quite successful for finding nofollow and dofollow connections, and it’s also fairly simple to use.

Best of all, Screaming Frog can link to your Google Search Console and Google Analytics data, and it recently added support for Ahrefs and Majestic.

6. URL Profiler

URI Profiler is a bit more complicated in that you’re unlikely to be enticed to use it if all you want t do is build links with one of the most powerful link-building tools. It functions more like an aggregator, pulling data from sources ranging from Mozscape and Alexa to Ahrefs.

You import your URLs, select your metrics, and the tool does the rest, displaying the exact data you want in a series of rows and columns. You can export all of the data to a CSV file and work on it whenever it is convenient for you.

7. Mailshake

We’re now getting into the tools that you’ll need to employ for outreach. Mailshake has been operating for a few years, and its interface has evolved dramatically since its inception.

It performs better, is more user-friendly, and is simple to operate. You can import your email addresses from a spreadsheet or manually enter them in, then tailor each message to the recipient’s preferences, and that’s pretty much it.

The cool thing about Mailshake is that it maintains track of how many people have opened your emails, as well as any clicks and other information.

8. Pitchbox

This is yet another popular outreach technique used by many SEOs these days, including Craig Cambell. It is one of the most important link-building tools, which appears to be very valuable for those who run agencies and must focus on automation as much as possible, based on what we’ve seen.

The advantage is that you will waste very little time with this option. If you make a mistake, though, it’s likely that it will reach a large number of email recipients, making it difficult (if not impossible) to persuade them to accept your proposal.

Pitchbox, on the other hand, is quite user-friendly, and it even shows you how far along your outreach effort is.

Conclusion

There are several link-building tools available, as you may have seen because many of them can accomplish different things, we recommend checking out as many as possible, discovering which ones you like and which ones help you attain your objectives faster and easier. and then purchasing a membership for those.

It’s possible that you’ll have to employ a mix of them. For example, you may obtain a SEMrush membership and sometimes utilize Google Alerts for brand mentions, Hunter for email outreach, and the Disavow tool.

Although we didn’t name HARO, these links have grown in popularity in recent years. However, because everyone is using them nowadays, it won’t be long until they are added to the list including on an algorithm update.