The Emerging Social Media Trends of 2022

Social media is a must-have part of any marketing strategy, and it’s a promising platform to get some amazing marketing results. Generally, social media is characterized to be changing swiftly, and there are lots of trends that keep coming up every other day. One has to keep up with these trends and update their strategy accordingly to keep having optimum results.

Here are the social media marketing trends that will have a significant impact in 2022, and you must consider these in your social strategy.

1. TikTok

TikTok is one of the popular platforms, and it has received massive growth since it launched. Moreover, the COVID lockdown also boosted the user acquisition on this platform. The humongous 1B monthly active users made brands and marketers consider it as a reliable place for marketing. The short video content format has the greatest engagement, and that’s why many businesses are using this to engage their customers and promote. It will continue to have rapid growth, and you must ponder this social media trend if your target audience is on TikTok.

Assaf Cohen, who runs gaming company Solitaire Bliss, has had success promoting his games on TikTok. “We worked with influencers and created a few videos highlighting our games that were quirky and fun. One of those videos took off and we saw a 20% increase in our traffic. TikTok has so many possibilities!”

2. Social Commerce

71% of small businesses aim to sell on social media channels by 2023.

It’s a known to all fact that social media platform has immense audience engagement, and that’s why brands use them for marketing. Especially, eCommerce businesses are using social media for remarketing and product recommendations to boost their sales. However, users have to go to social media to the business’s website to buy the particular product, and this transition somehow affects the sales. When it comes to social commerce, users don’t have to leave the platform, and they can buy from the platform itself. It reduces the minimum required steps for the conversion and enhances the customer experience, resulting in increased sales. Instagram even has a feature of shoppable posts, and users can buy the look from the post without going to any marketplace tab or page. So, if you are an eCommerce business, then social commerce is something you mustn’t overlook.

3. Increased Personalization

Personalization is making your marketing strategy more personal and unique to an individual. Personalization strengthens the customer relationship and stimulates customer loyalty, and that’s why it’s being used to every extent possible right now. This trend of using more personalization in your marketing approach will keep increasing, and you should also inherit this in your strategy. You can use advanced targeting and audience segmentation to hyper-personalize your content and promotion.

4. User Generated Content

For every marketer, finding new content ideas for your social media and other channels is a real pain. However, businesses are now using the content created by users for their brand to interact with the audience and boost their credibility. For example, some users have posted an appreciation or review post for your brand; then, you can repost it to engage with that particular user and show that you are praised by your customer. It makes you look credible, and you must post the user-generated content on your social media. You can also post it on your website as social proof of your reliability.

Source

5. Social Listening

Social listening is tracking what people are talking about your brand on social media. When you know the people’s emotions towards your business, you can create a better strategy to build a good brand image. You can use the tools like Hootsuite and Buzzsumo for social listening. If there is some negativity going on, then you must address it to optimize it. As your customers are human beings, it’s crucial to understand their emotions and approach them accordingly. You can even track your competitors’ social listening to know their customer’s pain points and offer the right solution.

Hootsuite’s 2022 Social Media Trends, the majority of respondents believe that social listening has boosted the value of their company in the last year.

So, it’s a social media trend that will have its effect in 2022 and beyond because people will always have emotions.

6. Micro-Influencer Marketing

Influencer marketing has been in the market for a long time, but instead of collaborating with celebrities, businesses are now connecting with micro-influencers. Micro-influencers have a small audience but are highly relevant to a particular industry. So, you can reach out to your niche’s micro-influencers to get the exposure of an audience that makes sense to you. It’s more practical and cost-effective. Influencer seeding is a great way to collaborate with your target influencer.

7. Social Audio

Social audio is an emerging trend, and you must keep an eye on it. The clubhouse has amazing engagement these days. Facebook has its Live Audio Rooms, and Twitter also rolled out Spaces that promote the audio content. Hence, it can also be a new content format that you may need to add to your social content strategy.

These are some of the emerging trends of social media marketing that you need to know and integrate into your social strategy. Sometimes, it’s hard to keep up with trends and needs consistency and expertise. So, it’s wise to hire a social media marketing firm if you highly depend on social media to earn business. Rest if you are competent enough, then plan your updated strategy.

Good luck!