The Future of Digital Branding Share: Date Published 27 July 2017 Categories Blog Reading Time 3-Minute Read This year already brought new changes not only to our lives but to our businesses also. The digital storm is still over our heads and is in full force now gulping in every physical means communication to the masses and forcing them to come online and adapt the digital phase of change around the world. As more and more business go online and infuse the digital marketing strategies to gain market space, the competition is going to be stronger and cutthroat than ever before. We say this with the current perspective of the market, however, it is going to be tougher with every quarter of this year and we would witness an unimaginable growth in the digital marketing by the end of this year. As for the first half of 2017 following are some facts and approaches that a business to implement in their digital strategies. Advanced Analytics Cognitive Insights into consumer behavior will help the marketers to understand and predict digital outcomes of the product or service on display. Deserving Insights and analytics from the digital platforms is the priority this year, which would lay the foundation of the future of advanced digital marketing across the world. Customizing as per Consumer Location Optimizing the search engines as per the keywords is a long gone fad. It’s the age of GPS based SEO phenomena overtaking as the increasing number of smartphone users has started dominating the searches world over. So we better start optimizing our blogs and articles accordingly to pull more generic and targeted traffic. Content Rules It always did! But this time more about the conversion rates, so my dear ones if you cannot turn your posts into sales, we might need to revise our content basics in this digital driven sales era. Info-Graphics with minimal content urging people to buy is the motto of 2017. Fortunes Coming Towards Digital Advertisers’ Way Desktops are extinct species, as the number of mobile users increase and so do there searching and buying pattern changes, digital advertisers would be forced to transform from novelty to B2C with more emphasis on mobile ads and applications. Social Media Are Rigid Sponsorship is dominated in terms of social media advertising and we are on our way to the world where there would be no difference between an ad and a viral message. Is it good or bad? Well, we don’t really know yet…