The Importance of Branding

Percept Brand Design

Branding is key in the success of any business. Learn the importance of branding from Percept, a top branding agency in Sydney, Australia.

If you want your business to be successful, then you need to focus on branding. Branding is one of the most important aspects of any business, and it’s something that should not be taken lightly.

In this article, we will discuss the importance of branding and how to create a strong brand identity for your business. We’ll also provide some tips on how to make sure your branding is effective. So if you’re interested in learning more about branding, keep reading!

What Is Branding?

Branding is the process of creating a name, symbol, or design that identifies and differentiates your product or company from others. It’s also about establishing your company’s identity and communicating what it stands for.

Your brand is more than just your logo or website; it’s the overall impression that your business makes on its customers. And if you want to create a strong brand identity, you need to focus on all aspects of your business, from the way you answer the phone to the way you package your products.

Why Is Branding Important?

There are a few reasons why branding is so important for businesses:

First and foremost, branding helps you to stand out from the competition. With so many businesses selling similar products or services, it’s important to find ways to make your company stand out in the minds of consumers. Branding can be one way to do that.

Secondly, strong branding can help you to build trust with your customers. When customers see a consistent message and visual identity across all touchpoints, they’re more likely to trust your company. And trust is essential if you want customers to keep coming back.

Finally, good branding can help you to charge more for your products or services. If customers perceive your brand as being high quality, they’ll be more willing to pay a higher price.

Tips To Create A Strong Brand Identity

So, what are some ways to create a strong brand identity? Here are a few tips:

  • Develop a clear and unique positioning statement. This will be the foundation of your branding strategy and will help you to communicate what makes your company different.
  • Create an eye-catching logo and visual identity. Your logo should be simple and memorable, and it should reflect your company’s values.
  • Use consistent messaging across all touchpoints. Every time someone comes into contact with your brand, they should have the same experience. Whether it’s your website, social media, or customer service, make sure your messaging is on point.
  • Think about your target audience. Who are you trying to reach? What do they care about? Tailor your branding strategy to appeal to your ideal customer.
  • Build brand ambassadors. Get people passionate about your brand and get them talking. Brand ambassadors can help spread the word and build awareness for your company.

What Makes Good Branding?

There are a few key elements that make up a strong brand identity. A good brand is

  • Memorable: A strong brand should be easy to remember. When people see or hear your brand name, they should instantly think of your company.
  • Distinctive: Your brand should stand out from the competition. What makes you different? Why should people choose you over someone else?
  • Relevant: Your branding should be relevant to your target audience and industry. It should speak to the needs of your customers.
  • Consistent: As we mentioned before, consistency is key when it comes to branding. Make sure your branding is consistent across all touchpoints, from your website to social media to customer service.

Examples Of Good Branding Design?

Now that we’ve gone over the basics of branding, let’s take a look at some examples of strong brand identities.

First up is Apple. Apple is one of the most valuable brands in the world for a reason. Their branding is simple, yet distinctive and relevant. The bitten apple logo is instantly recognizable, and their products are known for being sleek and user-friendly. Importantly, their branding is consistent across all touchpoints. When you see an Apple ad or visit an Apple Store, you know exactly what to expect.

Next is Nike. Nike is another hugely successful brand with a strong identity. Their “Just Do It” slogan is iconic, and their swoosh logo is recognized worldwide. They also do a great job of using celebrity endorsements to add an extra layer to their brand. When you think of Nike, you might think of athletes like Michael Jordan or Serena Williams.

Finally, there’s Google. Google has such a strong brand identity that “to google” has become a verb. We all know the colorful Google logo, and we trust the company to give us accurate search results. They also have a playful side, with fun Easter eggs hidden in their products.

How To Design Branding That Works?

Your branding should be an extension of your company’s personality. It should be unique, memorable, and recognizable. You want people to see your brand and instantly think of your business.

Creating a strong brand identity isn’t easy, but it’s worth the effort. With a little planning and creativity, you can develop branding that will make your business stand out from the competition. Here are a few tips to get you started:

Know who you are as a company: What is your mission? What are your values? What makes you different from other businesses in your industry? Once you know the answers to these questions, you can start to create visuals that represent your company’s culture.

  • Do some research: Look at what other companies in your industry are doing. What works and what doesn’t? How can you make your branding unique?
  • Keep it consistent: Once you’ve developed your brand identity, make sure to use it consistently across all of your marketing materials. This will help people to recognize and remember your brand.

Why Work With Professional Brand Designers?

While it is possible to create your own brand identity, working with professional brand designers can be extremely beneficial. Branding experts have the experience and knowledge necessary to help you create a strong, recognizable brand that will help your business to succeed.

If you’re looking to take your business to the next level, branding is an essential part of the process. By creating a strong, unique brand identity, you’ll be able to set yourself apart from your competitors and attract new customers. And when done correctly, branding can help to increase sales, build customer loyalty, and even improve employee morale.

What To Expect From A Branding Agency Such As Percept?

When working with a branding agency, you can expect to receive a complete brand identity package that includes everything from a new logo and tagline to business cards and website design.

A good branding agency will also help you to create a brand strategy that outlines your goals and objectives and provides guidance on how to best achieve them.

How To Choose The Right Branding Agency?

Not all branding agencies are created equal, so it’s important to do your research and choose one that will be a good fit for your business.

Start by looking at their portfolio and see if they have experience with businesses in your industry. Then, schedule a consultation to discuss your project in detail and get a quote. And finally, be sure to read reviews from past clients to get an idea of what it’s like to work with them.


We would like to conclude by saying that a strong brand identity is a key to success for any business. By working with a reputable branding agency, you can create a unique and unforgettable brand that will help you stand out from the competition and attract new customers.