The Importance of Great UI and UX Design in SaaS Products

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Potado
  • Date Published
  • Categories Blog
  • Reading Time 5-Minute Read

User interface (UI) design and user experience (UX) design are they key elements in building a product that users will love.

UI and UX are essential elements for every online business. If you take a look at several studies and research from various reputable marketing companies, you will see that these elements are essential, especially given the fact that there are almost two billion websites. Furthermore, there are more than five million apps on App and Google stores. It is essential, therefore, to have a properly designed app and site.

Regardless of the industry you are in, UI and UX matter. Nobody, then, should be surprised to hear that the same applies for SaaS products. Naturally, it can be costly to develop a beautifully designed app, but you should be aware that it’s actually an investment that will repay itself many times over. Therefore, you shouldn’t have any hesitation towards investing in good UI and UX.

Business owners often do not have enough expertise in UI and UX. For that reason, it is essential to consult with a professional who will provide the right counsel on how to approach these areas. Today, we want to talk about the importance of having great UI and UX in SaaS products. Let’s begin.

Why Does UX Design Matter?

Having an interactive design is crucial when you are creating a SaaS app. There are numerous things you should implement in this area. First, SaaS products should be easy to use. At the same time, they must be as intuitive as possible. Only by ensuring that they have these qualities will it be possible to attract as many clients as possible. Generally speaking, people do not enjoy complexity, and they will discard your product if its complex.

Keeping your product’s design as straightforward as possible is a must. Good UX is what makes people come back to a product. If, on the other hand, using a product requires effort, then it is likely that consumers will not be interested in using it. To make a product as simple as possible, you should think about how to make it look like a game. It is the best way for you to ensure the right approach.

If consumers like your products, you can be sure that they will spread the word about them to people they know. You never know: entities or individuals from their network might just need the services of your products. You should also remember that good UX entails regular updates to your product. And the better a product’s development over time, the better the chances of attracting more consumers.

Better Product Differentiation

Regardless of your industry, there may often be at least twenty alternatives to the product you’re marketing for your business. What differentiates your product from those of your competitors will be good UI and UX. It is a way for you to gain an edge on your competitors.

What you should know is that customers prefer unique and useful products and services, even when they such products and services are relatively expensive. The reason for this is quite simple: such products usually ensure that customers’ needs are met. It’s also worth noting  that even the slightest similarities between your products and other products can cause problems down the road. That’s why you need to focus on making your product unique.

Why are UI and UX important from this perspective? Well, these two elements are the soul of the products you can offer. They will bring out the distinct nature of, say, your website, and that’s why they can help with bringing in customers in the future. Many business owners are not aware of the fact that they can use UI and UX two for marketing, but you will find some successful cases of their use in various industries.

Improved Customer Engagement

Probably the most important thing that you should take into consideration when creating SaaS apps is customer engagement. When a customer is presented with a straightforward UI, then that will help with eliciting the right response from them as soon as possible. But when people are not sure how to use a product, they will give up on it.

And when a product is going to be used in a workspace, then its UI matters even more. When you think about it, this makes perfect sense given that the product may be used daily and that, therefore, may affect how a company does business. For all these reasons, focusing on customer engagement is an absolute must.

Reduction of Short-Term Memory Load

Lastly, we want to point out the importance of UI and UX with memory load. All the studies are saying that people usually have limitations when it comes to short-term memory. For this reason, most companies keep their UI and UX as simple as possible.

All action sequences should be as organized as simply possible, and divided into the right categories. By doing so, you will help your users remember the key parts of your product. It is also essential to clarify all the things that happen on a screen when users access your product. That’s why you will see that all the companies out there want to keep things simple.

A good example of poor UI and UX is when users do not have a feeling of control over their actions in an app. In such cases, you will see a low customer retention rate, which will not help a business grow. Experienced designers understand how this can be a problem and work to avoid it by providing the right elements to make a product work.

Closing Thoughts

UI and UX design is crucial for SaaS products, and you, as a business owner, should invest significant resources into these areas. Here, we’ve looked at the reasons why good UI and UX are essential to ensure the growth of your business.