The Pros and Cons of Popular Search Marketing Platforms Compared to Help You Decide


If you are not getting the paid search marketing results you need maybe it’s not your strategy, but your platform that’s not working!

Why You Should Consider Popular Search Marketing Platforms

Imagine you just launched your new business website. Maybe it’s your first one, or perhaps you just completed a major website redesign. The fact remains that right after launch only you know about it. But in order to thrive and survive in the digital world you need lots of website traffic. So you look into paid search. But which of the popular search marketing platforms will provide the best results for your business?

Just like there is no one-size-fits-all website there is no individual search marketing platform that will provide measurable and sustainable business results. So which one is best for you and your business? Of course, you could just try them all and decide for yourself. But that is time-consuming and potentially costly, and most likely will not provide measurable results. To help you do better here is a comparison of the most popular search marketing platforms compared.

What Are The Popular Search Marketing Platforms?

For the sake of this post we are concentrating on the following popular search marketing platforms:

  • Google AdWords – Be seen by customers at the very moment that they’re searching on Google for the things you offer. And only pay when they click to visit your website or call.
  • Bing – Sign up for Bing Ads. Find out how our search engine marketing, or pay-per-click advertising, program works and how it can help build your business.
  • Facebook – Facebook is one of the most efficient ways to advertise online. See how we connect businesses with all the right people on any device with Facebook marketing.
  • YouTube – With TrueView ads, reach potential customers when they watch or search for videos on YouTube – and only pay when they show interest.
  • Twitter – Twitter Ads run in an auction. Decide how much you will pay for each interaction, such as a new follower or a click to your website. Or use automatic bidding, which determines the best bid cost based on your budget and goals.

You can learn more about the specifics of each of these popular search marketing platforms by clicking on the links, or from this awesome infographic from our friends at ClickConsult. We love the simple Pros and Cons, and we have a feeling they will help you make a better-paid search marketing decision as well.

The Odd One Out

So none of us are really sure about this one. That Yahoo yodel just doesn’t do it for us anymore. But hey, if you want to try this one yourself go right ahead. Feel free to let us know how it worked out for you, and maybe we’ll change our mind.

Yahoo Gemini – Yahoo Gemini is the only marketplace that offers search and native advertising in one advertising platform. With Gemini, you are empowered with insightful data, brand-safe premium content and advanced technologies to deliver engaging search and native advertising campaigns that really drive results.

Popular Search Marketing Platforms Compared

Clickconsult social media infographic

Infographic courtesy of ClickConsult

More SEO Tools

If you are interested in planning and implementing your own campaign on any of these popular search marketing platforms you can save a lot of time by using professional SEO tools. While there is an almost endless variety of free and premium tools available many of them are of questionable use. Part of our SEO tips is to use industry-standard tools like these:

Here at the highly caffeinated agency we use all of the above on a daily basis. We know and trust them, and so should you. If you have any questions or need some additional info please feel free to reach out to us!

We Can Help Your Business Get Found!

Here at, we offer a full range of SEO and related services, including mobile-first web design, WordPress web design, and search engine optimization. Contact us to learn more about our experts SEO and PPC services, and how our team can help you rank higher on Google and Bing and get the website traffic you need to thrive and survive in the digital age.

Thank you! We appreciate your help to end bad business websites, one pixel at a time!