The Ultimate PR Guide for Your Web3 Project

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Through publications in different media, PR is a tool that can raise awareness of your project.

First, we should understand the basics. PR (public relations) is a tool that, when used effectively, can help boost the profile of your brand name on Google and other search engines. PR is also one of the best ways to build reputation and trust and to highlight your product against those of your competitors.

Do You Really Need PR?

Ask yourself why you need PR. What are your current priorities: quick lead generation or building long-term reputation and trust?

Once you set your goals and understand what focus you need to boost your marketing strategy, start creating a PR strategy plan. Once it is finished, put all your efforts into implementing it.

Here are some points to pay attention to before building a PR strategy.

  • Ask yourself a question: what do you want to achieve with your PR strategy and plan?
  • Get to know your audience. PR communication has to be targeted at a particular type of audience. You should clearly understand who will hear about your project.
  • Promote your project in the right place at the right time. Do some pre-research for newsworthy topics your audience may be interested in.
  • Develop your key messages. What do you want your audience to learn about your project? What are the main narratives? What would you like to achieve while delivering this information? (e.g. engagement, set up some call to action, raise some awareness)
  • Explore the best topics and publications that work for your niche. Don’t forget to involve your SEO specialists in the process.
  • Research the most relevant media answering all your queries regarding your goals, key messages, and audience.

Now summarize all these in a comprehensive PR plan. It should include and clearly reflect the following points.

  • Media outlets you would like to be posted on
  • Information about each media (expected coverage, links, etc.)
  • Topics your articles will discuss, as well as the types of articles (e.g. press releases, organic articles, interviews)
  • Timeline of publications
  • Budget plan

Write Your Story

The more consequential your story is, the more you’re likely to get better coverage. Be creative, use a professional writer to bring your story to life, and involve SEO experts to target trends in your niche.

Choose the Right Media Outlet for Your Story

This will be quite obvious, but all the same, don’t post articles about your DeFi project on NFT-related media. At the same time, building PR for a web3 or crypto project shouldn’t limit your list of media outlets. Feel free to also include a variety of global media or specific media for your niche.

For example, if you are building a web3 platform for Donations through NFTs, your PR plan may include NFT-related media outlets. It may also include media outlets that are focused on different initiatives of social impact, as well as global business media and investor media, as social impact projects are a huge trend for investors.

Don’t forget to pay attention to media statistics (use trusted tools for this), and the rates for different publication types. Compare and choose the best option for price and expected results.

Do research on which media outlets have already featured your competitors (if you have any).

Measure the Result

Web3 projects can benefit greatly from a well-executed PR campaign.

Returning to the goals for your campaign, what would you most like to achieve? More fans? More investors? More media coverage? Once you know what result you want, you can easily measure your success.

Keep track of numbers: press mentions, the amount of coverage, and the tone of the coverage. Set a notification on Google for your brand mentions. Track social media for mentions, reposts, and comments.

PR is one of the key marketing tools for any web3 project. Just use it smartly. Using PR can help your project raise funds, awareness, and trust while building a reputation in your niche.

We hope this PR strategy checklist will help you with future media coverage results.