Discover how customers changed the way they shop for things online in the UK. Here is a list of top 10 ecommerce marketing trends to implement in your business.
The world is now more globally connected than ever. In such markets, it is very common for people to get confused between genuine eCommerce marketing trends and fads.
One of the main things to note about is that they are temporary; much like twitter trends which start and end very quickly. On the other hand, in the case of genuine eCommerce trends, the effects are long-lasting.
It is even possible for one to ignore fads, so as not to risk the entire platform. One of the main tasks for businesses today is to analyze and differentiate between fads and trends carefully.
In the eCommerce industry, trends can arise from multiple sources. For example, a customer’s demands, what they are buying most, what are they talking about and how are they responding to promotional and marketing schemes.
eCommerce marketing trends have emerged in the last few years, especially in the last decade with far-reaching influence. Various mega eCommerce platforms like Alibaba, Walmart and Amazon have seriously benefitted from these kinds of trends.
In this article, we are going to discuss the various kind of eCommerce marketing trends which are going to impact the market in 2019 and which will benefit your business if you implement them.
1. Automation of Marketing
In layman’s terms, marketing automation means automating email marketing and scheduling social media posts. However, the automation of marketing has become an unstoppable trend nowadays. Its areas include shopping carts that are easy to access and customized landing pages.
Proper implementation of automated marketing can enable your business to send perfect responses to customers, project-related items, new products in accordance with the history of the viewer, target customers automatically to fulfill sale’s aims, and to customize the store offerings to the consumers.
2. Let Voice Search Take the Lead
The contents of eCommerce platforms should be optimized for voice search. New Google guidelines clearly state that more textual content must be included in voice search contents. Buttons that are voice-enabled are more likely to catch the public’s eye. Surely it will increase the eCommerce store’s numbers
Various eCommerce giants have their own software which has voice search enabled options that also helps the customers to order with voice command.
3. Renewal of B&M Models
In the year 2007, the B&M model’s market crashed but surprisingly, after 12 years, it is set to make a splash again. They are predicted to come back with a bang. These stores provide a very smooth digital marketing experience.
The real estate industry is a good example. If a customer goes to a real estate market or shop and sees a virtual reality or projected advertisement which is in 3D, he or she will be immediately attracted to that product.
4. Advertising in a Programmatic and Contextual Manner
Programmatic and contextual ads will see a spike this year. Social media websites are already adapting to these trends.
The trend which is labeled as advertising in a programmatic manner uses sets of data in order to decide what the consumers or target audience is demanding.
Then advertisements are shown to the audience who are chosen solely on the basis of how they are consuming things. In simple words, it is completely about attracting the right audience to the right ad at the right moment.
If we compare it to the basic efforts of retargeting, the eCommerce business owner has a more suitable probability of reaching out to a bigger audience just by the usage of this kind of programmatic advertising.
Even if we look at videos, the AI-powered ads with context which easily mixes with the other contents are the most current eCommerce marketing trends. To explain, in a context of a bar, an advertisement for a brand of wine will be seen as less interfering and has more chance to sell much more.
For example, if we look at Facebook, it allows the advertisers to choose their audience. You can aim at them with apt ads for them which are more appealing and relevant for them. This naturally results in a good margin of profit in the future.
So, for these reasons, programmatic and contextual advertising is expected to see a spike in the trending list this year.
5. Use of Artificial Intelligence
Customer differentiation and ID of various patterns, which are based on the customer’s browsing trends and history and on cookies, pose huge challenges for eCommerce businesses as far as the automation process and the store personalization is concerned.
Artificial Intelligence algorithms are now trusted as the option to handle such problems. According to the Business Insider, the retailers that have taken personalization approaches are seeing a spike of 6% to 10% in their sales gains.
Actually, the bang on the accuracy of the data provided is totally influenced by the size and quality of the given data. This makes hardships for little eCommerce platforms if you do not have a large amount of data.
On the other hand, these small businesses can partner up with a third party which provides it away to work bypassing this restriction.
It signifies that more companies will get into tools that are AI-powered in order to create more personalized suggestions for each customer.
So, in a way, this year is going to be the year of AI interfaces, no matter what, and these AI tools are surely going to enhance the buying experience for the viewers.
6. Using Personal Assistants Through Chatbots
Chatbots have taken the market by a storm for a while now. But if we consider the spike of neural networks, we will understand that AI-powered chatbots are set to see a spike again.
Artificial Intelligence-powered Chatbots can help to increase user engagement on the website by giving all the relevant and available suggestions to them. Their increase can reach even upto$1.25 billion by the year 2025.
The year 2019 will see chatbots being sold at a much cheaper price and them becoming much smarter and more available. For instance, the Starbucks chain allows each user to place the orders over voice commands with no problem.
They also inform the users about the total cost of their order and they also keep them updated about the remaining time of arrival the order.
These are all made possible by using chatbots that have been implemented on the website.
7. Enhancing Shipping Varieties With the Integration of Technology
Logistics and shipping is one area that has stagnated in the last few years. The small improvements in the area, like free shipping, did take place but nothing much extraordinary worth mentioning until the year 2013, when the concept of same-day delivery became mainstream.
However, things are starting to look better in this area. Amazon started to research using drones to make deliveries in the US.
With the integration of Google Maps, these drones were able to find out the quickest route to the delivery location. These eCommerce marketing trends will see a spike as technological advancements continue.
Whether we believe it or not, delivery drones are going to become a viable option. Shipping is going to become a lot more efficient and much cooler.
8. Cellphone Commerce
The retailer who operates online from all over the world states that mobile transactions are increasing each year. Especially in the holiday seasons.
So, in case you do not have an online site that is responsive to mobile phones, it is highly recommended to make it responsive as soon as possible.
Nowadays, people are much more comfortable with using cellphones to make transactions, whereas in previous years they may have been more attached to their PCs.
9. Amplified Reality for Product Visualization
Before purchase, the product is actually a mystery to the customer. No matter how much he or she knows about that product, it will always be a matter of surprise.
Therefore, it becomes very appealing for the customers on eCommerce sites to arrange an amplified reality for the buyers or consumers so that they can visualize their product before actually buying or ordering them.
This also creates a certain kind of trust and credibility between the consumers. In 2016, Cadillac used a virtual reality software at a car expo for a product demo.
Other automobile giants such as Toyota, Audi, and Mercedes were also using that kind of virtual reality app. This makes the product much more appealing and interesting to the buyers.
10. Snapping While Shopping
Image shopping is going to become one of the newest eCommerce marketing trends this year. Users will want to just move their camera to a product, and they are going to want to buy that.
CamFinder is one of the many apps who do this thing already and many more are expected to pop up this year.
For instance, the app Pinterest has already launched its own camera which interprets and recognizes the images in order to give an exact product description.
Look Forward to eCommerce Future Trends
The world around us is changing rapidly, and eCommerce is expected to hit greater heights of success with new technologies.
It is time for everyone to convincingly embrace the trends that are aligned with your business. The aim to ensure that it brings value addition to your end-users. With better user experience, your sales will skyrocket too.