Top 10 Reasons Why You Should Utilize Amazon Advertising

While the recent Facebook algorithm was a disaster, many businesses have turned to PPC advertising to reach their target market. PPC on Google and social media has been around for a long time. They’re a low-cost, highly quantifiable means of getting your goods in front of new people.

At the same time, things are changing in the competitive PPC sector. On the pitch, there’s a new player to be a major rival to Google and Facebook – Amazon.

You have of course heard of Amazon. What you may not be aware of is the possibility of leveraging the e-commerce leader as a marketing tool. Perhaps you don’t have much left in your marketing and advertising budget, and you’re questioning Amazon’s advantages.

Let us take a look into the top 10 reasons why you should utilize Amazon advertising.

10 Reasons To Use Amazon Advertising

1. Easy to Use

This is a significant difference. Facebook Ads began as a simple platform, but as more features were added, it became more sophisticated. While Google Ads is a fantastic PPC platform, it is so complicated that Google advises that customers become Google Ads Certified. While there is a learning curve with every new online platform, Amazon Advertising was created with beginners in mind.

2. Target a Purchase-Ready Audience

Every day, millions of people buy on Amazon. Because its consumers are eager to buy, Amazon has an advantage over other PPC platforms. After all, Amazon is still primarily an online store. Because of Amazon’s buy-now attitude, many Amazon SEO agencies claim to see conversion rates 10 times greater than on other PPC platforms.

3. Increase Your App Downloads

T-shirts or mugs aren’t the only things you can sell on Amazon! You can run ads on Amazon to get people to download your app. These adverts are delivered to millions of Android users by Amazon. While you may promote app downloads on other PPC platforms, reaching these people directly on their smartphones has a significant benefit.

4. Amazon Advertising Is Cost-effective

You may utilise more known advertising routes for online marketing and advertising, such as Google Ads and Facebook Ads. But both firms have been in the advertising industry for a long time, there will be more vendors, which will result in greater advertising expenses. At the same time, consider the fact that Amazon’s average cost-per-click of Amazon Advertising is 40% lower than Google Ads.

5. Accurate Behaviour Insights

Because Amazon is primarily a shopping destination, it has access to a wealth of user data and behavioural insights that other PPC platforms lack. Amazon is better aware of customer preferences and the purchase process. Facebook Advertisements, for example, can track clicks and conversions but can’t optimise your ads for sales based on user behaviour. As an account manager, you can accomplish that, but it’s a time-consuming procedure that involves research.

6. Advertise Beyond Amazon

The best part about Amazon Advertising is that your ad isn’t only placed on Amazon. You can use Amazon Advertising and SEO services to send visitors to an offsite URL, just like you do with other PPC platforms. This offsite network allows you to drive visitors to non-Amazon URLs, making this service much more useful and competitive.

7. Smart Remarketing

You would probably want to promote your business to those who have previously seen your advertisements. Remarketing helps you do this. You may remarket or retarget to users who have already seen your advertisements on Amazon. Although Amazon’s remarketing function has yet to be released, it is a promising approach to build additional touchpoints with your target demographic.

8. Mobile-Friendly

Mobile devices already account for more than half of all internet traffic, and this proportion is expected to rise. Is your existing PPC platform prepared to handle these crucial mobile clicks? You may choose from a range of mobile display advertising, including banner ads, interstitial ads, and video ads, on Amazon’s advertising platform.

9. Live Insights

Information is the lifeblood of marketing, and businesses with the most data have a substantial competitive edge in every market. Amazon Advertising is unique among PPC platforms in that it provides real-time data on your campaign. Other platforms offer real-time analytics, but when paired with Amazon’s rich user insights and behavioural data, it delivers a significant punch for your campaign optimization efforts.

10. More Leads at Fewer Costs

While all PPC systems are costly, they do not have to break the bank. Amazon offers competitive pricing on their marketplace, with bids as little as five cents per click. Of course, if you really want to put the competitors out of business, you may up your bid. The average cost varies depending on the keywords and audiences you’re aiming for.

Final Thoughts

New features are continuously being rolled out by Amazon Advertising. However, as it is now, it’s a fantastic platform that’s suitable for both PPC novices and professionals. It expands the realm of PPC beyond display advertisements and social media, allowing people to be reached through new, unusual channels. You should consider Amazon advertising services if you wish to diversify your PPC ads for additional advantages.