Top 3 Display Ad Trends You Need to Know

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Response Mine Health
  • Date Published
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When it comes to digital marketing, display ads have always been an elusive marketing category. Here are 3 ways to make your display ads more effective.

When it comes to digital marketing, display ads have always been an elusive marketing category. They are highly effective for driving online traffic to your website, however, many marketers don’t know how to properly tap into the power that display ads really have. According to eMarketer, display ad spend is expected to reach $80.5 billion in 2020. Although there is a noticeable decrease of 2.7% in 2019 display ad spending, this dip opens up a competitive advantage for brands that are willing to invest in getting display advertising right.

However, as digital advertising space becomes increasingly competitive, finding ways to get the most out of display ads is a must. Here are the top three trends you need to know to enhance your display ad ROI.

1. Utilize In-Banner Videos

Display ads do not have to be just a static image. Instead, you can embed a short GIF or a looping video clip in your ad. Not only does this help make your content more compelling to click, but it also serves as a way to break the “marketing blindness” that consumers have developed to most banner and digital ads. Marketers have found that video ads have 7.5x more clickthrough rates than those with images. In-banner videos are highly-effective as short “teaser” style videos that when clicked, will take viewers to a full-length video ad promotion.

2. Personalize Your Display Ads

With geolocation technology, incorporating personalized content into your ads is easy and allows you to speak directly to your audience. For example, incorporating specific city or state names (i.e. Atlanta residents) as well as referencing local, well-recognized landmarks (15 Minutes from the White House) in your display ad headlines are all ways that you can make your ads more immediately relevant to those who see them. By creating specific display ads for certain audiences you can tailor your messages to speak to their unique needs and interests.

3. Optimize Display Ads for Mobile

As more people access the internet on their mobile devices, marketers will inevitably be forced to optimize their campaigns for the smartphone audience. Researchers estimate that by 2023, nearly 75% of the world will be accessing the internet solely from a mobile device. Therefore, marketers must consider display ad designs that will be easy to read on a smaller screen and images that will be eye-catching as users scroll through content. The marketing and design strategy you may use now for your display ads will likely need to be adjusted to accommodate mobile users.

To expand your digital marketing footprint, display ads can be a great way to reach a larger audience who may not know about your products and services. However, because your display ads are likely positioned in front of a cold audience, you must make your messages as clear and concise as possible. The key is to make your display ads relevant, interesting, and click-worthy.

Are your display ads driving higher sales? If not, then it’s time to revamp your strategy to make your display ads work for you. Not sure how to do this? Click here to contact the display ad experts at Response Mine Health for a free digital advertising consultation.